Beverage News

  • Boston Beer Company All-New 15% Alc. LYTT Electric Coolers

    The Boston Beer Company Lights Up Ready-To-Drink Market with All-New 15% Alc. LYTT® Electric Coolers™

    Single-serve, full-flavored malt beverages are available in select markets now in resealable, recyclable, uniquely shaped,

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  • 2 Towns Ciderhouse Launches Peel Out PNW Grapefruit Radler

    2 Towns Ciderhouse Launches Peel Out PNW Grapefruit Radler

    This limited-time seasonal puts a PNW spin on a classic summer drink CORVALLIS, Oregon —

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  • Flavor With A Mission: Phorm Energy’s Cherry Slush Flavor Returns To Support First Responders Nationwide

    Flavor With A Mission: Phorm Energy’s Cherry Slush Flavor Returns To Support First Responders Nationwide

    The limited-edition Honor. Educate. Unite. cans are fueling firehouses, and funding scholarships with Folds of Honor, this summer  St. Louis, Missouri – May 4, 2026 – Phorm Energy and

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  • High Noon Transfusion Vodka Seltzer

    High Noon Tees Up Its First Limited Flavor Drop: Meet High Noon Transfusion Vodka Seltzer

    Inspired by the iconic golf course refresher, the limited-edition release launches April 29 in conjunction

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  • White Claw® and Teddy Swims Partner to Bring Friends Together Year-Round

    White Claw® and Teddy Swims Partner to Bring Friends Together Year-Round

    As part of a new global campaign, White Claw and Teddy Swims are demonstrating the

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  • 2 Towns Ciderhouse Expands NA Line With Guava Get Down 12-oz Cans

    2 Towns Ciderhouse Brings Pacific Northwest Craft to Wisconsin

    Strategic distribution partners drive statewide rollout and retail expansion CORVALLIS, Oregon, April 20, 2026 — 2

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  • Virtue Cider Logo

    Virtue Cider Announces Fennville, Michigan Farm Sale

    The Michigan craft cider landscape is shifting as Virtue Cider closes the farm in Fennville.

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  • Minute Maid Spiked Partners With Action Bronson

    Minute Maid Spiked® Partners With Action Bronson To Celebrate ‘Every Side Of Who You Are’ In Brand’s First‑Ever Celebrity Campaign

    A bold new collaboration with Action Bronson emphasizes that people are more than just one

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  • Truly Hard Seltzer Believes U.S. Soccer will Win this Summer

    Truly Hard Seltzer Believes U.S. Soccer will Win this Summer — And They’re Renaming a Real American Town to Prove It

    The Official Hard Seltzer of U.S. Soccer is renaming a town, dropping collectible cans, and

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  • The Mark Anthony Group of Companies Announces Plans to Acquire The Finnish Long Drink

    The Mark Anthony Group of Companies Announces Plans to Acquire The Finnish Long Drink

    The acquisition will accelerate growth for the fan-favorite ready-to-drink beverage while expanding the White Claw®

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