-
White Claw® and Teddy Swims Partner to Bring Friends Together Year-Round
As part of a new global campaign, White Claw and Teddy Swims are demonstrating the power of live music to…
-
2 Towns Ciderhouse Brings Pacific Northwest Craft to Wisconsin
Strategic distribution partners drive statewide rollout and retail expansion CORVALLIS, Oregon, April 20, 2026 — 2 Towns Ciderhouse today announced its…
-
Virtue Cider Announces Fennville, Michigan Farm Sale
The Michigan craft cider landscape is shifting as Virtue Cider closes the farm in Fennville. For over a decade, Virtue…
-
Minute Maid Spiked® Partners With Action Bronson To Celebrate ‘Every Side Of Who You Are’ In Brand’s First‑Ever Celebrity Campaign
A bold new collaboration with Action Bronson emphasizes that people are more than just one thing ATLANTA, Georgia April 14, 2026 /PRNewswire/…
-
Truly Hard Seltzer Believes U.S. Soccer will Win this Summer — And They’re Renaming a Real American Town to Prove It
The Official Hard Seltzer of U.S. Soccer is renaming a town, dropping collectible cans, and taking over major cities with…
-
The Mark Anthony Group of Companies Announces Plans to Acquire The Finnish Long Drink
The acquisition will accelerate growth for the fan-favorite ready-to-drink beverage while expanding the White Claw® maker’s portfolio CHICAGO, April 13, 2026 –…
-
Mike’s Hard Lemonade Celebrates Real Character with New Campaign and Launch of Mike’s Dirty Lemonade
Meet Sonny, Cal, and Tina — Three Unique Characters, One Unmatched Taste. Cold. Hard. Refreshing… and a bit DirtyCHICAGO, Illinois March…
-
Industry Experts: Anheuser-Busch Has 3 of the Top 10 Tottest RTDs
ST. LOUIS, MO (March 30, 2026) – Anheuser-Busch has three of the top ten hottest spirits- and wine-based RTDs: BeatBox Beverages, Cutwater Spirits, and NÜTRL Vodka Seltzer. Shanken News Daily ranked BeatBox #2, Cutwater #3 and NÜTRL #6 in their…
-
NÜTRL Grows Its Tasty Vodka Seltzer Portfolio With Two New Flavor Innovations: Blueberry and Peach
The #2 spirits-based seltzer and #1 contributor to category growth continues momentum with two bold, fruit-forward innovations NEW YORK (March…
-
Tilray Brands Announces Partnership with Popsicle® to Launch Popsicle Adult Beverages
I brought you a peek at all of these flavors back in January, 2026, and now this update from Tilray…
-
Lipton Hard Iced Tea Drops a Zero Sugar Game-Changer
The great taste and refreshing flavor you love—with 5% alcohol, zero sugar and just 95 calories Rochester, New York, March…
-
Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio
Founded in 2012, Monaco stands as the #1 independently owned ready-to-drink (RTD) singles cocktail brand in the U.S. With 5%…
