
High Noon Tees Up Its First Limited Flavor Drop: Meet High Noon Transfusion Vodka Seltzer
Inspired by the iconic golf course refresher, the limited-edition release launches April 29 in conjunction

White Claw® and Teddy Swims Partner to Bring Friends Together Year-Round
As part of a new global campaign, White Claw and Teddy Swims are demonstrating the

Minute Maid Spiked® Partners With Action Bronson To Celebrate ‘Every Side Of Who You Are’ In Brand’s First‑Ever Celebrity Campaign
A bold new collaboration with Action Bronson emphasizes that people are more than just one

Truly Hard Seltzer Believes U.S. Soccer will Win this Summer — And They’re Renaming a Real American Town to Prove It
The Official Hard Seltzer of U.S. Soccer is renaming a town, dropping collectible cans, and

Topo Chico Hard Celebrates National Margarita Day with Two New Margarita Flavored Alcohol Beverage Innovations
With its signature margarita flavor debuting in its iconic glass bottle and new Margarita MAX FAB

NÜTRL is Bringing Good Vibes & Great Taste To FIFA World Cup 2026™ as The Official Hard Seltzer Sponsor of the Tournament
From stadium cheers to bar-side watch parties, NÜTRL is turning up the flavor, the fun

Von Ebert Brewing Releases Non-Alcohol Sparkling Hop Water Series in Dry January
The three NA sparkling hop waters – Boost, Flow and Chill – are new, year-round

SHAKE UP THE SELTZER AISLE: SWRL LAUNCHES AMERICA’S FIRST ZERO-SUGAR, 89-CALORIE “MAKGEOLLI SELTZER”
The “Fizzy Little Rebellion” brings Korea’s oldest fermentation tradition to the U.S. with a modern

Five Launches Extra Infuzed 10mg Seltzers – Fast-Acting, High-Dose THC Drinks
Premium THC Brand Expands Its Best-Selling THC Drinks Line with Extra Infuzed 10mg SeltzersIRVINE, California., Nov.