NÜTRL Introduces Limited-Edition “Call Ball” to Shake Up Game-Day Downtime

NÜTRL Call Ball: Interactive College Football Game-Day Gadget

College football has become about a whole lot more than what happens between the goal lines, and beverage brands are finding increasingly creative ways to get involved in the traditions, tailgates and watch parties that surround the game. Now NÜTRL Vodka Seltzer is taking that idea in a slightly different direction with the introduction of its limited-edition Call Ball, a football-shaped interactive gadget designed to give fans something to do when the game slows down. And let’s face it, there are plenty of those moments. Commercial breaks, referee reviews and those seemingly endless pauses can take some of the energy out of even a great matchup.

This one is a little different. The NÜTRL Call Ball is made from a real leather football and comes equipped with 12 interactive game-day prompts that appear when the ball is shaken. Some are designed to get the crowd talking, others encourage a little friendly trash talk, and prompts like “ROAST YOUR RIVAL” and “MAKE SOME NOISE” are clearly aimed at the kind of college football gatherings where nobody is particularly interested in sitting quietly. It’s a clever branded piece of game-day merchandise, although at $125 it’s certainly more of a premium collectible than an inexpensive tailgate accessory.

There’s a bigger marketing play here, too. NÜTRL has been building its presence around college football, fan experiences and the social side of watching sports, and the Call Ball gives the brand another physical product that can connect with consumers beyond the usual canned vodka seltzer purchase. With college football games averaging three hours and 27 minutes, according to the CBS Sports figure cited in the announcement, there is plenty of downtime for brands to find ways to keep fans entertained. A rechargeable football with interactive prompts is certainly an unusual approach, but it fits the increasingly competitive ready-to-drink beverage business where getting noticed takes more than putting another flavor on a shelf.

The limited-edition NÜTRL Call Ball is available beginning November 12 for $125 through ShopBeerGear.com, while supplies last, and the company says an upcoming sweepstakes will give fans another opportunity to get involved. Here is the full announcement and a closer look at what NÜTRL is bringing to college football game day.

NÜTRL Introduces Limited-Edition NÜTRL Call Ball for College Football Fans

NÜTRL Vodka Seltzer is expanding its college football marketing efforts with the introduction of the limited-edition Call Ball, an interactive football-shaped gadget designed to make the breaks between plays more entertaining. Announced November 12, 2026, the new product combines real leather football construction with rechargeable electronic technology and 12 interactive prompts intended to get friends and fellow fans involved during tailgates and college football watch parties.

The Call Ball is built around a simple idea: shake the football and reveal a game-day challenge. The prompts include activities such as “ROAST YOUR RIVAL” and “MAKE SOME NOISE,” giving fans an opportunity to interact with one another during commercial breaks, referee reviews and other pauses in the action.

A Real Leather Football With Interactive Game-Day Prompts

Unlike conventional promotional merchandise, the NÜTRL Call Ball is designed to be an interactive piece of game-day equipment. The limited-edition gadget is crafted from a real leather football and includes 12 different prompts that encourage friendly competition and participation.

The rechargeable device features a built-in charging port and battery, allowing users to recharge it rather than treating it as a single-use novelty. Its football-inspired design makes it a natural conversation piece for college football fans, particularly those who enjoy hosting watch parties or gathering with friends for Saturday games.

The concept also addresses something familiar to anyone who regularly watches college football: the amount of time spent waiting between plays. According to the CBS Sports report referenced by NÜTRL, college football games averaged three hours and 27 minutes from kickoff to the final whistle in 2024. That gives fans plenty of opportunities to interact beyond the action happening on the field.

NÜTRL Continues Building Its College Football Presence

The Call Ball is another extension of NÜTRL’s broader college football marketing strategy. The brand has been working to connect with sports fans through partnerships, promotional campaigns and experiences built around the social traditions of game day.

NÜTRL recently continued its partnership with the sports podcast Bussin’ With The Boys, hosted by former NFL players Will Compton and Taylor Lewan. That campaign focused on the humor, friendships and sometimes ridiculous lengths fans go to when protecting their college football traditions.

The Call Ball takes that same general approach and turns it into a physical product. Rather than simply advertising NÜTRL during a football broadcast, the brand is giving consumers something they can use and share with friends during the game.

Steve Wolf, Vice President of Marketing for Beyond Beer at Anheuser-Busch, said the company wanted to extend the spirit of college football beyond the action on the field and give fans a playful way to make game day their own.

Where to Buy the NÜTRL Call Ball

The limited-edition NÜTRL Call Ball is available beginning November 12, 2026, for $125 through ShopBeerGear.com. The product is being offered while supplies last.

The company also indicated that an upcoming sweepstakes will give fans another opportunity to win a limited-edition Call Ball. Additional game-day inspiration and promotional updates are available through NÜTRL’s social media channels, including @NÜTRL.

For NÜTRL, the Call Ball is an unconventional addition to its growing sports marketing efforts. It puts the brand into another part of the college football experience, where fans spend time together before kickoff, during halftime and throughout the many interruptions that come with a typical Saturday game.

It may not change the way football is played, but it gives the people watching another reason to get involved.

A New Game-day Gadget Built for College Football Fans

Key Facts:

• NÜTRL Vodka Seltzer has introduced the limited-edition Call Ball, a football-shaped gadget designed to bring more fun to downtime between college football plays.

• Crafted from a real leather football, the Call Ball features 12 interactive game-day prompts revealed with a simple shake, encouraging friendly competition at tailgates and watch parties.

• The NÜTRL Call Ball is now available for $125 at ShopBeerGear.com, while supplies last.

St. Louis, MO – November 12, 2026 – NÜTRL Vodka Seltzer, the #4 seltzer on the market¹, is shaking up game day (literally) with the introduction of the limited-edition “Call Ball,” a football-shaped gadget designed to turn downtime into an opportunity for fun. From commercial breaks to referee reviews, even the most exciting games have their fair share of pauses. With a simple shake, the Call Ball reveals a game-day prompt, from “ROAST YOUR RIVAL” to “MAKE SOME NOISE,” bringing a new level of excitement, friendly competition, and interaction to game day gatherings. Whether at a tailgate or watch party, the Call Ball gives fans a new way to engage with their crew between plays.

With college football games averaging three hours and 27 minutes from kickoff to final whistle, according to CBS Sports (2024)², there’s plenty of time to keep the energy going beyond the action on the field. The Call Ball turns these pauses into opportunities to spark conversation, fuel friendly rivalries and create memorable shared experiences among friends. Paired with NÜTRL’s great taste, the Call Ball adds a fresh layer of interaction to the game day experience, giving fans another way to stay connected and ‘Keep It Tasty.’

The Call Ball builds on NÜTRL’s broader presence in college football, reinforcing the brand’s place in the traditions that define the season. From kickoff to the final whistle, NÜTRL continues to find ways to show up for fans throughout game day.

Steve Wolf, Vice President of Marketing for Beyond Beer at Anheuser-Busch said: “College football brings fans together week in and week out, and we saw an opportunity to extend that spirit beyond the action on the field. With the limited-edition Call Ball, we’re giving fans a playful way to make game day their own, encouraging them to be present, spend time with their friends and get in on the fun between plays.”

Fans can purchase the limited-edition NÜTRL Call Ball for $125 at ShopBeerGear.com. Crafted from a real leather football, the premium gadget features a rechargeable battery, built-in charging port and 12 unique prompts. For more game-day inspiration and updates, including an upcoming sweepstakes to win a limited-edition Call Ball, follow @NÜTRL.

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1. CIRCANA, TUS HB GEO, DOLLAR GROWTH, YTD through 08.09.2026

2. CBS Sports, “Despite running fewer plays, college football games are actually getting longer … so who’s to blame?” (Aug. 30, 2024).

Related news from mybeerbuzz.com:
MyBeerBuzz has covered several of NÜTRL’s expanding marketing campaigns, flavor introductions and sports partnerships, including NÜTRL and Bussin’ With The Boys Team Up to Celebrate College Football’s Biggest Fans of a Good Time, which is particularly relevant to this latest Call Ball announcement, NÜTRL Grows Its Tasty Vodka Seltzer Portfolio With Two New Flavor Innovations: Blueberry and Peach, NÜTRL Vodka Seltzer Will Keep It Tasty in New Campaign Featuring Its Latest Flavor, NÜTRL Lime and NÜTRL Is Bringing Good Vibes and Great Taste to FIFA World Cup 2026.

Readers can also check out Anheuser-Busch Joins Bussin’ With The Boys Podcast as Official Alcohol Beverage Sponsor, which provides additional background on the company’s sports marketing partnership and its efforts to connect NÜTRL with football fans.

About NÜTRL

NÜTRL is a vodka-based seltzer made with vodka, seltzer and real fruit juice. Light and refreshing with a deliciously great taste, NÜTRL is 100 calories, gluten free and has an ABV of 4.5%. NÜTRL is available nationwide in flavor-specific 4-packs as well as four variety pack flavors: Fruit Variety Pack, which includes Pineapple, Watermelon, Black Cherry and Orange; Fruit Variety Pack #2, which includes Strawberry, Orange, Lime, and Peach; Lemonade Variety Pack, which includes Classic Lemonade, Blackberry Lemonade, Peach Lemonade and Strawberry Lemonade; and Cranberry Variety Pack, which includes Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple. In 2026, NÜTRL introduced Peach and Blueberry, both available in 4-packs, and newly released Fruit Variety Pack #2.

NÜTRL Vodka Seltzer is a nationally distributed vodka-based seltzer brand owned by Anheuser-Busch and built around a straightforward combination of vodka, carbonated water and real fruit juice. The brand has developed a substantial presence in the American ready-to-drink beverage market by focusing on familiar fruit flavors, convenient packaging and a lighter drinking profile. Its products are designed to offer consumers an alternative to traditional beer, flavored malt beverages and more complicated ready-to-drink cocktails.

NÜTRL has established its identity around simplicity and flavor. Rather than relying on complicated ingredient combinations, the brand uses vodka, seltzer and real fruit juice as the foundation for its canned beverages. The company describes its products as light and refreshing, with a focus on delivering recognizable fruit flavors and a consistent drinking experience.

According to the company’s published product information, NÜTRL Vodka Seltzer contains 100 calories per serving, is gluten free and has an alcohol content of 4.5% ABV. These characteristics have helped position the brand within the competitive spirits-based seltzer category, where consumers have increasingly more options beyond traditional hard seltzers made with malt-based alcohol.

NÜTRL is available nationwide in individual flavor-specific four-packs and several variety-pack combinations. Its original Fruit Variety Pack includes Pineapple, Watermelon, Black Cherry and Orange, bringing together some of the brand’s established fruit flavors in one package. The second Fruit Variety Pack features Strawberry, Orange, Lime and Peach, giving consumers another combination of familiar fruit profiles.

The company also offers a Lemonade Variety Pack featuring Classic Lemonade, Blackberry Lemonade, Peach Lemonade and Strawberry Lemonade. Its Cranberry Variety Pack includes Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple. These different combinations give retailers and consumers several options while allowing the brand to expand its lineup without moving away from its fruit-forward vodka seltzer identity.

In 2026, NÜTRL continued expanding its flavor portfolio with the introduction of Blueberry and Peach. Both products were made available in individual four-packs, with Peach also joining the second Fruit Variety Pack. The additions demonstrate the company’s interest in building out its fruit selection and responding to changing preferences in the spirits-based seltzer category.

NÜTRL’s growth strategy extends beyond product development. The company has increasingly used sports sponsorships, entertainment partnerships, social media campaigns and consumer promotions to connect with audiences during occasions when friends and families gather. College football has become one of those important opportunities, providing a natural connection between the brand and the social traditions surrounding Saturday games.

Its partnership with Bussin’ With The Boys, hosted by former NFL players Will Compton and Taylor Lewan, is one example of that approach. The collaboration uses football personalities and humor to reach fans who follow the sport and participate in its surrounding culture. The brand has also developed broader sports marketing initiatives, including its involvement with FIFA World Cup 2026 as an official hard seltzer sponsor.

The November 2026 introduction of the limited-edition Call Ball adds another dimension to this strategy. Made from a real leather football, the interactive gadget features 12 prompts that are revealed by shaking the ball. Its rechargeable battery and built-in charging port make it a reusable game-day accessory, while its prompts encourage friendly competition and interaction during the pauses in college football games.

Available for $125 through ShopBeerGear.com while supplies last, the Call Ball represents NÜTRL’s effort to create memorable consumer experiences beyond the beverage itself. The company has also indicated that an upcoming sweepstakes will give fans another chance to win one of the limited-edition products.

As part of Anheuser-Busch’s beyond-beer portfolio, NÜTRL continues competing in the expanding ready-to-drink spirits and vodka seltzer categories. Its combination of nationwide distribution, fruit-based product innovation, variety packs and sports marketing partnerships gives the brand several ways to reach consumers. From new flavors on retail shelves to interactive football merchandise at college game-day gatherings, NÜTRL is continuing to build a recognizable presence in the American beverage market.

For more information, visit NUTRLUSA.com or follow @NÜTRL on social media.

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an emerging force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We make the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

FAQs

Q: What is the NÜTRL Call Ball?

A limited-edition, interactive football-shaped gadget featuring 12 game-day prompts designed to entertain fans between plays.

Q: How does the NÜTRL Call Ball work?

Simply shake the ball to reveal prompts like “ROAST YOUR RIVAL” and “MAKE SOME NOISE” to get the whole crew in on the fun

Q: Where can I buy the NÜTRL Call Ball?

The Call Ball is available for $125 at ShopBeerGear.com beginning November 12, 2026, while supplies last.

Q: Is the NÜTRL Call Ball rechargeable?

Yes. The real leather football features a rechargeable battery and built-in charging port.

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