NÜTRL and “Bussin’ With The Boys” Team Up to Celebrate College Football’s Biggest Fans of a Good Time

College football season is almost here, and NÜTRL Vodka Seltzer is getting ready to join the Saturday tradition with a campaign built around the people, parties and unpredictable moments that make game day special. The brand is continuing its partnership with Bussin’ With The Boys, the popular sports podcast hosted by former NFL players Will Compton and Taylor Lewan, with a new national campaign aimed squarely at college football fans.

The latest NÜTRL campaign takes a humorous look at the lengths fans will go to protect their game-day plans. Rather than focusing exclusively on the action happening between the lines, the campaign celebrates the social side of college football — the friends, traditions, tailgates and Saturday rituals that turn a football game into an all-day event. With Compton and Lewan at the center of the campaign, NÜTRL is combining sports entertainment, digital content and fan experiences to reach consumers throughout the 2026 college football season.

The partnership also builds on a relationship that has already connected Anheuser-Busch and Bussin’ With The Boys through sports-focused content and NÜTRL integrations. MyBeerBuzz previously reported on Anheuser-Busch becoming the official alcohol beverage sponsor of the podcast, with NÜTRL and Bud Light among the first brands involved. Now, the relationship is expanding with a national campaign that will run across streaming, digital, social, out-o-home, radio and retail channels, while extending into fan engagement and championship-season promotions.

Key Facts

NÜTRL Vodka Seltzer: The Perfect Game Day Companion

• -NÜTRL Vodka Seltzer and “Bussin’ With The Boys” are launching a new integrated marketing campaign to celebrate the start of college football season.—
• -The campaign stars co-hosts Will Compton and Taylor Lewan and includes a hero spot inspired by the lengths fans will go to spend more game day moments with friends.
• -New digital content, social media activations and fan-focused experiences will roll out throughout the season, bringing NÜTRL into the heart of game day culture.

August 25, 2026 – NEW YORK– NÜTRL Vodka Seltzer, the #4 seltzer on the market and the only top-five brand growing double-digits, continues its partnership with hit sports podcast “Bussin’ With The Boys” with a new national campaign celebrating the spirit of college football season. Together, NÜTRL and “Bussin’ With The Boys” are turning up the volume on one of America’s most beloved traditions, bringing fans together to make the most of every Saturday with good football, good friends and something tasty in hand.

Featuring former NFL players and “Bussin’ With The Boys” hosts Will Compton and Taylor Lewan, the new campaign spot showcases the humorous lengths college football fans will go to protect their game day plans. Inspired by real fan behavior, the creative captures the anticipation, camaraderie and commitment that define college football weekends, celebrating the moments and people that make Saturdays special.

The campaign marks the latest chapter in NÜTRL’s ongoing partnership with “Bussin’ With The Boys” and reflects the brand’s continued focus on creating experiences that resonate with die-hard fans of a good time. By tapping into the traditions and behaviors that make college football weekends unique, NÜTRL continues to connect with fans in moments that matter throughout the season.

Will Compton, Co-host of “Bussin’ With The Boys said: “College football Saturdays are unlike other days on the calendar, they’re something fans plan their whole week around and love to share with friends.”

Taylor Lewan, Co-host of “Bussin’ With The Boys said: “We’ve all seen (and probably used) some pretty creative excuses to make sure nothing gets in the way of spending game day with our crew, so this campaign was a fun way to celebrate that commitment to the party. When you go to that much trouble to protect your Saturday, you need the right drink in hand. That’s what makes partnering with NÜTRL such a natural fit.”

Steve Wolf, Vice President of Marketing, Beyond Beer at Anheuser-Busch said: “Our continued partnership with “Bussin’ With The Boys” reflects our commitment to meeting fans where they are with content and experiences that feel authentic to the game day occasion. Will and Taylor have built one of the most engaged communities in football, making them ideal partners to help us connect with fans and keep it tasty all season long.”

As part of a larger integrated national campaign, the spot will roll out across streaming, digital, social, out-of-home, radio, and retail channels throughout the 2026 season and into 2027. The campaign will also extend into consumer engagement opportunities, including a sweepstakes tied to college football’s championship season in January, giving fans the potential opportunity to participate in the excitement beyond the screen.

Visit nutrlusa.com and follow @nutrl on Instagram. Fans can also learn more about the “Bussin’ With The Boys” sweepstakes here.

Related News from mybeerbuzz.com

MyBeerBuzz has been following NÜTRL Vodka Seltzer and Anheuser-Busch’s growing beyond-beer strategy throughout 2026. Readers can check out our coverage of NÜTRL’s new Blueberry and Peach flavors, the brand’s FIFA World Cup 2026 partnership, and Anheuser-Busch’s partnership with Bussin’ With The Boys for more news surrounding NÜTRL, its sports marketing strategy and its expanding role in the company’s beyond-beer portfolio.

ABOUT NÜTRL

NÜTRL is a vodka-based seltzer made with vodka, seltzer and real fruit juice. Light and refreshing with a deliciously great taste, NÜTRL is 100 calories, gluten free and has an ABV of 4.5%. NÜTRL is available nationwide in flavor-specific 4-packs as well as four variety pack flavors: Fruit Variety Pack, which includes Pineapple, Watermelon, Black Cherry and Orange; Fruit Variety Pack #2, which includes Strawberry, Orange, Lime, and Peach; Lemonade Variety Pack, which includes Classic Lemonade, Blackberry Lemonade, Peach Lemonade and Strawberry Lemonade; and Cranberry Variety Pack, which includes Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple. In 2026, NÜTRL introduced Peach, available in 4-packs and newly released Fruit Variety Pack #2.

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We are home to the nation’s most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

Data and Sources:

CIRCANA, TUS HB GEO, DOLLAR GROWTH, YTD through 08.09.2026

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