BeatBox and Cinnabon Team Up To Launch BeatBox Cinnamon Roll: An April Fools’ Joke Just Got Real:

BeatBox and Cinnabon Team Up

Here’s a case where the internet actually got what it wanted. What began as an April Fools’ Day joke from BeatBox has now made the leap from social-media tease to real-world release, thanks largely to fans who refused to let the idea disappear.

The new BeatBox Cinnamon Roll brings together two brands with very different histories but a shared understanding of nostalgia and indulgence. BeatBox has built its reputation around bold, unconventional RTD flavors, while Cinnabon has turned the combination of cinnamon, brown sugar and cream cheese frosting into one of the most recognizable bakery flavors in America.

The collaboration also fits neatly into BeatBox’s increasingly fan-driven approach to innovation. Following the brand’s recent Coconut Breeze and Xtreme Sour Black Cherry releases, Cinnamon Roll demonstrates how consumer enthusiasm can turn an unlikely flavor concept into an actual product.

Here is the complete press release detailing the new BeatBox Cinnamon Roll collaboration:

Key Facts:

• · BeatBox and Cinnabon® turned an April Fools’ joke into reality after fans overwhelmingly asked the brands to make the flavor real.
• ·BeatBox Cinnamon Roll combines notes of spiced cinnamon, brown sugar and rich cream cheese frosting.
• ·Available now for a limited time at select retailers nationwide.

AUSTIN, TEXAS – October 6, 2026 – What started as an April Fools’ joke is officially becoming a reality. BeatBox Beverages, one of the fastest-growing ready-to-drink (RTD) brands in the U.S., is teaming up with Cinnabon® to launch BeatBox Cinnamon Roll, a limited-time collaboration inspired by the unmistakable flavor of a freshly baked Cinnabon cinnamon roll.

The idea first came to life on April Fools’ Day in 2023, when BeatBox teased a Cinnabon-inspired flavor as a joke. But fans had other plans. After an overwhelming response asking the brands to make the unexpected mashup real, BeatBox and Cinnabon listened, turning the once-fictional flavor into the newest addition to the BeatBox lineup.

BeatBox Cinnamon Roll combines notes of spiced cinnamon, brown sugar and rich cream cheese frosting, bringing the indulgent flavors inspired by the iconic Cinnabon experience into BeatBox’s signature party-ready format.

Justin Fenchel, Co-Founder and CEO of BeatBox Beverages said: “What started as an April Fools’ joke quickly became something our fans genuinely wanted us to make. That’s what we love about the BeatBox community. They’re vocal, they keep us on our toes and they inspire some of our best ideas. Cinnamon Roll is a perfect example of how we listen to what our fans are excited about and turn it into something unexpected that only BeatBox would do.”

The collaboration is the latest example of BeatBox’s approach to innovation: tapping into the flavors, fandoms and trends consumers already love and reimagining them in distinctly BeatBox ways. Cinnamon Roll joins a pipeline of more than 15 flavors and innovations inspired by BeatBox fans and what’s happening in the world around them, creating new ways for the brand to surprise its community while introducing BeatBox to new drinkers.

BeatBox Cinnamon Roll is available now for a limited time at select retailers nationwide. To find BeatBox Cinnamon Roll near you, visit the BeatBox Store Locator at beatboxbeverages.com/pages/store-locator.

Related BeatBox coverage from mybeerbuzz.com:
“BeatBox Cinnamon Roll arrives as the latest chapter in a remarkably active year for the Austin-based RTD brand. MyBeerBuzz has followed BeatBox’s growth from its addition to Anheuser-Busch’s Beyond Beer portfolio through its nationwide flavor expansion, including Anheuser-Busch Completes Acquisition of BeatBox, BeatBox Brings the Tropics Nationwide with Coconut Breeze Flavor Drop, and Pucker Up, Party People: BeatBox Launches Xtreme Sour Black Cherry.

The Cinnamon Roll collaboration continues that trend, showing how BeatBox is using bold flavors, limited releases and an increasingly engaged fan base to keep the brand firmly in the spotlight.”

About BeatBox

BeatBox is more than a party favorite – it’s a category disruptor redefining the alcohol industry. Founded in 2011 as an MBA project at UT Austin, BeatBox gained national attention in 2014 after a game-changing appearance on Shark Tank. Today, the ‘Original Party Punch’ is sold in all 50 states and available at over 140,000 retail locations nationwide. As one of the fastest-growing RTD beverages in the United States, BeatBox offers more than 15 bold and nostalgic flavors.

BeatBox combines innovation, a passion for live music, and a thriving community of superfans to deliver fun, flavor-packed vibes with every sip. According to Circana, in 2025, BeatBox sold over $350 million in retail sales in total U.S. MULC+ channels, which represents a growth rate of nearly 50% year-over-year. Learn more at www.beatboxbeverages.com and follow on Instagram or other social platforms.

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an emerging force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

We make the nation’s most iconic beers, ready-to-drink spirits, and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling and fastest-growing beer – Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers, and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

About Cinnabon®

Founded in Seattle in 1985, Cinnabon is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, a variety of other baked goods and specialty beverages. As of June 28, 2026, there are more than 2,500 Cinnabon locations in 48 states and across 67 countries and territories, primarily in high-traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments.

Cinnabon is also a global licensor focused on driving multi-channel growth across consumer-relevant occasions, whether on the go, in grocery stores, universities, at home or in the office. Join Cinnabon Rewards for special offers. For more information, visit cinnabon.com, or follow us on Facebook,Instagram, TikTok and X.

Data and Sources:

Circana MULC+ TUS HB GEO, ’25 FY thru 12/28/25

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