NÜTRL Grows Its Tasty Vodka Seltzer Portfolio With Two New Flavor Innovations: Blueberry and Peach

The #2 spirits-based seltzer and #1 contributor to category growth continues momentum with two bold, fruit-forward innovations


NEW YORK (March 30, 2026) – NÜTRL Vodka Seltzer, the #2 spirits-based seltzer^[1] and the #1 contributor to growth within the category^[2], announced the launch of its newest flavors: NÜTRL Blueberry and NÜTRL Peach. Both made with real vodka, real fruit juice, and no artificial flavors or sweeteners, the new flavors reflect NÜTRL’s continued evolution toward innovative, tasty options that deliver bold yet balanced flavor and the great taste today’s drinkers have come to expect.

NÜTRL Blueberry is the one of few available blueberry flavors in the spirits-based seltzer segment. It delivers a bright, balanced taste that is expressive without overpowering and is crafted with real vodka and real fruit juice, striking the perfect balance between bold flavor and refreshing sweetness.

Peach flavor is a staple of the seltzer market and remains one of the most popular flavors in the category, making it a natural addition to the NÜTRL lineup. With peach accounting for approximately 10% of the spirits-based seltzer category, the launch of NÜTRL Peach allows the brand to stake its claim in one of the segment’s most popular flavor profiles, meeting strong consumer demand with a premium, authentic offering. Crafted with real peach juice, NÜTRL Peach delivers a superior, fruit-forward option for seltzer fans and joins other fan-favorite flavors like Orange, Strawberry, and Lime in a craveable variety pack.

“We’ve seen blueberry gain popularity across adjacent beverage categories like juices and lemonades, but it remains a unique flavor in spirits-based seltzers,” said Steve Wolf, Vice President of Marketing, Beyond Beer at Anheuser-Busch. “As one of few spirits-based seltzers to offer blueberry, NÜTRL has an opportunity to stand out while delivering high-quality vodka seltzers that don’t compromise on taste. With both new flavors – peach and blueberry – NÜTRL is focused on meeting that demand with true-to-fruit flavor, smooth refreshment, and real drinkability. Whether it’s at a concert, a game, or a night out with friends, our innovations are designed to bring great taste and great vibes together.”

Together, NÜTRL Blueberry and NÜTRL Peach offer a refreshing step forward in fruit flavor, reinforcing NÜTRL’s commitment to authenticity, innovation, and delivering the variety fans love while continuing to push the spirits-based seltzer space forward.
NÜTRL Blueberry and NÜTRL Peach are available now in 4-packs, both with 4.5% ABV. Peach can also be found in the Fruit Variety Pack #2, which includes Strawberry, Orange, Lime, and Peach. For more information and to find these flavors near you visit nutrlusa.com and follow @nutrl on Instagram.


^[1] CIRCANA, TUS HB GEO, FY 2025
^[2] CIRCANA, TUS HB GEO, DOLLAR GROWTH, YTD 26

ABOUT NÜTRL

NÜTRL is a vodka-based seltzer made with vodka, seltzer and real fruit juice. Light and refreshing with a deliciously great taste, NÜTRL is 100 calories, gluten free and has an ABV of 4.5%. NÜTRL is available nationwide in flavor-specific 4-packs as well as four variety pack flavors: Fruit Variety Pack, which includes Pineapple, Watermelon, Black Cherry and Orange; Fruit Variety Pack #2, which includes Strawberry, Orange, Lime, and Peach; Lemonade Variety Pack, which includes Classic Lemonade, Blackberry Lemonade, Peach Lemonade and Strawberry Lemonade; and Cranberry Variety Pack, which includes Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple. In 2026, NÜTRL introduced Peach and Blueberry, both available in 4-packs, and newly released Fruit Variety Pack #2.

ABOUT ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

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