Beverage News

  • Mike's Hard Lemonade Celebrates Real Character with New Campaign and Launch of Mike's Dirty Lemonade

    Mike’s Hard Lemonade Celebrates Real Character with New Campaign and Launch of Mike’s Dirty Lemonade

    Meet Sonny, Cal, and Tina — Three Unique Characters, One Unmatched Taste. Cold. Hard. Refreshing…

    Read more

  • Industry Experts: Anheuser-Busch has 3 of the top 10 hottest RTDs

    Industry Experts: Anheuser-Busch Has 3 of the Top 10 Tottest RTDs

    ST. LOUIS, MO (March 30, 2026) – Anheuser-Busch has three of the top ten hottest spirits- and wine-based

    Read more

  • NÜTRL Grows Its Tasty Vodka Seltzer Portfolio With Two New Flavor Innovations: Blueberry and Peach

    NÜTRL Grows Its Tasty Vodka Seltzer Portfolio With Two New Flavor Innovations: Blueberry and Peach

    The #2 spirits-based seltzer and #1 contributor to category growth continues momentum with two bold,

    Read more

  • Tilray Brands Popsicle Adult Beverages

    Tilray Brands Announces Partnership with Popsicle® to Launch Popsicle Adult Beverages

    I brought you a peek at all of these flavors back in January, 2026, and

    Read more

  • Lipton Hard Iced Tea Drops a Zero Sugar Game-Changer

    Lipton Hard Iced Tea Drops a Zero Sugar Game-Changer

    The great taste and refreshing flavor you love—with 5% alcohol, zero sugar and just 95

    Read more

  • Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio

    Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio

    Founded in 2012, Monaco stands as the #1 independently owned ready-to-drink (RTD) singles cocktail brand

    Read more

  • 2 Towns Ciderhouse Earns Top Honors at 2026 LA Invitational Wine & Spirits Challenge

    2 Towns Ciderhouse Earns Top Honors at 2026 LA Invitational Wine & Spirits Challenge / World Beer Cup / WOrld Alcohol Free Awards

    Guava Get Down named Best Cider and Best of Class as 2 Towns and Craftwell

    Read more

  • Simply Spiked® Enters Its Bolder Era With the Launch of Simply Spiked® Bolder™, Featuring Strawberry Lemonade Flavor

    Simply Spiked® Enters Its Bolder Era With the Launch of Simply Spiked® Bolder™, Featuring Strawberry Lemonade Flavor

    New 7.5 oz. mini cans deliver bigger flavor and 12% ABV for lively celebrations nationwideCHICAGO, March

    Read more

  • Karl Strauss Brewing Company releases Hard Cherry Cola

    Karl Strauss Brewing Company Releases Hard Cherry Cola

    As beer industry struggles, San Diego’s first craft brewery continues to shine SAN DIEGO, California – While

    Read more

  • The Boston Beer Company Expands Sinless Vodka Cocktails to 34 Markets

    The Boston Beer Company Expands Sinless Vodka Cocktails to 34 Markets

    Full-flavor, guilt-free vodka cocktails to reach even more drinkers with bold new look Boston, Massachusetts

    Read more