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The Boston Beer Company Lights Up Ready-To-Drink Market with All-New 15% Alc. LYTT® Electric Coolers™
Single-serve, full-flavored malt beverages are available in select markets now in resealable, recyclable, uniquely shaped, glow-in-the-dark containers Boston, May 11,…
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2 Towns Ciderhouse Launches Peel Out PNW Grapefruit Radler
This limited-time seasonal puts a PNW spin on a classic summer drink CORVALLIS, Oregon — May 7, 2026 — 2…
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Flavor With A Mission: Phorm Energy’s Cherry Slush Flavor Returns To Support First Responders Nationwide
The limited-edition Honor. Educate. Unite. cans are fueling firehouses, and funding scholarships with Folds of Honor, this summer St. Louis, Missouri – May 4, 2026 – Phorm Energy and Folds of Honor are continuing to…
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High Noon Tees Up Its First Limited Flavor Drop: Meet High Noon Transfusion Vodka Seltzer
Inspired by the iconic golf course refresher, the limited-edition release launches April 29 in conjunction with a new campaign, “It’s…
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White Claw® and Teddy Swims Partner to Bring Friends Together Year-Round
As part of a new global campaign, White Claw and Teddy Swims are demonstrating the power of live music to…
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2 Towns Ciderhouse Brings Pacific Northwest Craft to Wisconsin
Strategic distribution partners drive statewide rollout and retail expansion CORVALLIS, Oregon, April 20, 2026 — 2 Towns Ciderhouse today announced its…
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Virtue Cider Announces Fennville, Michigan Farm Sale
The Michigan craft cider landscape is shifting as Virtue Cider closes the farm in Fennville. For over a decade, Virtue…
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Minute Maid Spiked® Partners With Action Bronson To Celebrate ‘Every Side Of Who You Are’ In Brand’s First‑Ever Celebrity Campaign
A bold new collaboration with Action Bronson emphasizes that people are more than just one thing ATLANTA, Georgia April 14, 2026 /PRNewswire/…
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Truly Hard Seltzer Believes U.S. Soccer will Win this Summer — And They’re Renaming a Real American Town to Prove It
The Official Hard Seltzer of U.S. Soccer is renaming a town, dropping collectible cans, and taking over major cities with…
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The Mark Anthony Group of Companies Announces Plans to Acquire The Finnish Long Drink
The acquisition will accelerate growth for the fan-favorite ready-to-drink beverage while expanding the White Claw® maker’s portfolio CHICAGO, April 13, 2026 –…
