Samuel Adams Announces “Shamrock All Day” Irish Ale Collaboration with Hey Michelle

Today brings an exciting new collaboration from Samuel Adams, brewed between the brewery’s teams in Cincinnati, Ohio, and Boston, Massachusetts. The newest release is Shamrock All Day, a festive Irish red ale created in partnership with blogger and influencer Hey Michelle.

Shamrock All Day is designed as a smooth, easy‑drinking Irish ale—perfect for St. Patrick’s Day season and fans of classic malt‑forward styles. While full specs are still under wraps, the beer will be packaged in 12‑oz cans, aligning with Samuel Adams’ seasonal and collaboration packaging.

This influencer‑inspired project marks another creative entry in Samuel Adams’ growing lineup of limited‑edition beers, pairing the brewery’s historical craft beer reputation with modern digital‑creator collaborations.

Stay tuned for ABV details, tasting notes, and full Shamrock All Day release information as Samuel Adams prepares this Irish ale for its 2026 debut.

Label Text Samiel Adams Shamrock All Day:

No one knows Cincinnati culture better than local influencer Hey Michelle? and we are thrilled to partner together for this festive beer celebrating St. Patrick’s Day! This Irish Red is a rich amber color, a nod to Cincinnati’s deep Irish roots and the city’s love of beer!”

About Samuel Adams Brewing:
 

Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world’s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com.

Our Story

Our passion for never settling, and brewing quality, flavorful beers started with our founder, Jim Koch. He brewed the first batch of Boston Lager in his kitchen – a recipe that belonged to his great great grandfather that he found in his father’s attic back in the early 1980’s.

But, even though we grew, we continue to be an independent craft brewery that’s committed to brewing only the best-crafted beers for our drinkers.

At our Boston Brewery, we’re still trying new things every day; some good, and, well, some not-so good. We learn from the process, and never give up on the journey towards the next tasty beer. It’s our commitment to you that keeps us innovative, inspired, and striving to become better every single day.

In his National Best Seller, Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two, Jim offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. knows what they want, and moves forward bravely with an uncompromising spirit, despite the risks. Jim Koch took an entrepreneurial risk in 1984 to brew a better beer for the U.S. beer drinker. Now one of America’s leading independent craft breweries, Samuel Adams helped start a craft beer revolution that redefined the way people think about beer.
From pioneering aging beer in used spirit barrels to the innovative brewing process behind Sam ’76, we are constantly innovating.

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