Yuengling To Donate $50,000 To TAPS At Annual Yuengling Military Appreciation Day

From Yuengling:

Yuengling will be hosting its Military Appreciation Day on Thursday, May 27 at Yuengling Brewery (420 Mahantongo St., Pottsville, PA). The brewery will donate $1 of proceeds for every pint sold that day to military partners Tragedy Assistance Program for Survivors (TAPS) and Team Red, White & Blue (Team RWB).  Members of the public can visit the giftshop from 9 am – 5 pm and make reservations online for tours running 11 am – 3 pm.

There’s also a check presentation at 3 pm that day where Yuengling 6^th Generation leaders Jennifer and Debbie Yuengling will present a $50,000 check to TAPS. The donation will be presented to TAPS Director of Strategic Operations Matt Mabe and TAPS Survivor Melinda Kane, who has benefitted directly from TAPS programs after losing her eldest son Jeremy who served in the U.S. Marine Corps in Afghanistan in January 2010.

Let me know if this is something you could add to the event calendar? I included a media alert below that you can feel free to pull from.

Thanks!
Sydney

YUENGLING TO DONATE $50,000 TO TAPS AT ANNUAL YUENGLING MILITARY APPRECIATION DAY

America’s Oldest Brewery Invites Fans to Show their Support of Our Nations’ Heroes

WHAT:                 D.G. Yuengling & Son, Inc., America’s Oldest Brewery, will host its annual Yuengling Military Appreciation Day on Thursday, May 27.  For the day, Yuengling will donate $1 of proceeds for every pint sold to military partners Tragedy Assistance Program for Survivors (TAPS) and Team Red, White & Blue (Team RWB).

At 3:00 p.m. in the taproom, Yuengling 6^th Generation leaders Jennifer and Debbie Yuengling will present a $50,000 check on behalf of the brewery to TAPS to benefit the organization’s health and wellness programs, which create opportunities for military survivors as part of their grief journey.

The donation will be presented to TAPS Director of Strategic Operations Matt Mabe and TAPS Survivor Melinda Kane, who has benefitted directly from TAPS programs after losing her eldest son Jeremy who served in the U.S. Marine Corps in Afghanistan in January 2010. Melinda is a Peer Mentor Manager at TAPS.

Local media are invited to celebrate our nation’s heroes in advance of Memorial Day and learn more about Yuengling’s four-year partnership with TAPS and other military charities. Media tours and interviews with Jennifer, Debbie, Melinda and Matt will be available upon request. Select brewery tours will be available to the public via online reservations.

WHO:                   Jennifer and Debbie Yuengling, 6^th generation Family Members

Matt Mabe, TAPS Director of Strategic Operations

Melinda Kane, TAPS Peer Mentor Manager and Surviving Mother

• Media Notes:
  • Select media interviews with daughters, Melinda and Matt available upon request from 3:30 to 4:00 p.m.
  • Members of the media can coordinate a tour by contacting Sydney Dodson, [email protected].
• Members of the public can visit the giftshop from 9 am – 5 pm and make reservations online for tours running 11 am – 3 pm.

WHEN:            Thursday, May 27, 2021

Check Presentation: 3:00 – 3:30 p.m.

Interviews: 3:30 – 4:00 p.m.

WHERE:               Yuengling Brewery

  420 Mahantongo St.

  Pottsville, PA

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About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Now sold in 22 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Raging Eagle Mango Beer. Get news, updates and access media images at https://www.yuengling.com/news. For more information about Yuengling and to stay up to date on the latest news and excitement from America’s Oldest Brewery, follow our Facebook page (https://www.facebook.com/Yuengling), follow us on Twitter (https://twitter.com/Yuengling_Beer) and Instagram (https://www.instagram.com/yuenglingbeer/).

About TAPS

The Tragedy Assistance Program for Survivors (TAPS) is the leading national nonprofit organization providing compassionate care and survivor support services for the families of America’s fallen military heroes. Since 1994, TAPS has offered support to more than 100,000 survivors of fallen military in the form of peer-based emotional support, grief and trauma resources, grief seminars and retreats for adults, Good Grief Camps for children, casework assistance, connections to community-based care, online and in-person support groups and a 24/7 resource and information helpline for all who have been affected by a death in the Armed Forces. Services are provided free of charge. For more information go to www.taps.org or call the toll-free TAPS resource and information helpline at 1.800.959.TAPS (8277).

About Team RWB

Team Red, White & Blue (Team RWB), a nonprofit organization founded in 2010, is forging America’s leading health and wellness community for military veterans, families, and their supporters. Team RWB has more than 220,000 members spread across more than 200 chapters and communities nationwide. To learn more visit TeamRWB.org.