Wieden + Kennedy Appointed Lead Agency for Bud Light in the U.S.

For attribution to Jorn Socquet, vice president of marketing, Anheuser-Busch

“As the leading U.S. brewer, we’re always challenging ourselves to find fresh ways of making our brands a relevant part of consumers’ lives.

As Bud Light’s creative approach – and our consumer –  continues to evolve, the time is right to make a change. After two years of groundbreaking work together, including two successful Super Bowl campaigns, Bud Light and BBDO are parting ways on a high note, having just wrapped an incredible Whatever, USA event in Catalina that connected with nearly 2 million millennial consumers and demonstrated the brand’s role in shaping popular culture amongst young drinkers.

We’re pleased to announce that Wieden + Kennedy has joined our roster, assuming the role of lead creative agency for Bud Light. With an award-winning body of work in both CPG and alcohol segments and an impressive global footprint, Wieden + Kennedy brings a powerhouse of talent and experience to Bud Light, and we looking forward to taking the brand to new heights together.

Wieden+Kennedy’s appointment to Bud Light in the U.S. is part of an AB InBev global strategic partnership that includes creative support for the global brand Corona outside of the U.S.”