Tröegs Releases Double Perpetual, an Amped-Up Version Of Perpetual IPA

Today I have release news for one of my favorite DIPAs coming from Tröegs Independent Brewing in Hershey, Pennsylvania:

HERSHEY, PA – Tröegs Independent Brewing announces the return of Double Perpetual IPA, an amped-up version of its iconic year-round Perpetual IPA.  
 
The 9.5% ABV Double IPA is part of the Hershey, PA-based brewery’s rotating Once-a-Year series, which includes popular beers like Mad Elf, Nugget Nectar, and Nimble Giant. 
 
Cycling through copious amounts of Cascade, Chinook, Nugget and Citra hops, this bigger, bolder West Coast-style ale boasts sticky notes of citrus fruit and pine.  
 
Double Perpetual came to fruition through Tröegs’ small-batch Scratch Series. Originally released as Scratch #500, this brewery exclusive beer was an immediate hit with fans and sold out within the first day of its release.  
 
“One of the ways we share our creative process is through our Scratch Series,” says Tröegs brewmaster and co-founding brother John Trogner. 
 
The Scratch Series launched in 2007 to coincide with the family-owned, independent brewery’s tenth anniversary. Over the years, it has served as the springboard for potential seasonal and year-round beers, one of the first being Perpetual IPA. 
 
“It’s hard to imagine Tröegs without Perpetual, but there was a time when we didn’t brew an IPA. Then, Citra hops came along, so we said, ‘Why not?’”  
 
After half a dozen Scratch batches, Trogner and his brewing team finally landed on the recipe that would become Perpetual IPA, one of Tröegs’ most recognizable beers.  
 
Double Perpetual takes cues from Perpetual IPA, which is the best-selling craft beer in the state of Pennsylvania, according to data compiled by Circana, a leading provider of market research on consumer goods.
 
Currently, Double Perpetual is the brewery’s highest rated IPA on Untappd.  
 
Double Perpetual IPA is available on draft and in 16-oz. cans across the brewery’s entire distribution footprint. Beer drinkers can find it and other beers near them using the Tröegs Brew Finder. 

About Tröegs Independent Brewing:

Tröegs Independent Brewing is a family-owned brewery in Hershey, Pennsylvania. The brewery was founded in 1996 by brothers John and Chris Trogner. Tröegs is known for its award-winning tours, local ingredients, and experimental beers.

Known for:
Perpetual IPA: Pennsylvania’s best-selling IPA
Tröegenator: A dark, malty, and crisp beer
Scratch Series: Hundreds of experimental beers
Tours: Award-winning tours that include smelling grains, tasting new beers, and sampling seasonal food

Local ingredients:
Tröegs uses local ingredients like grain, honey, and fruit.
They buy more than 225,000 pounds of local ingredients each year.
They bake their own bread, ferment local vegetables, and dry and cure meats.

Community collaborations:
Tröegs partners with local organizations to improve the community, such as bike rides that fund local trails.
They also brew beers to help preserve land along PA’s Kittatinny Ridge.

Tours:
Tröegs offers guided production tours on Fridays, Saturdays, and Sundays.
Tours are $12 per person (21+ only) and last one hour.
You can call the Tour Desk at (717) 534-1297 x 104 with questions.
We’re a bunch of family, friends and kindred spirits who share a love of great beer. Together, we make Tröegs.

Founded in Pennsylvania in 1997 by brothers John and Chris Trogner, Tröegs is driven by a sense of adventure and curiosity.

You might know our Perpetual IPA, the best-selling IPA in Pennsylvania. Or the dark, malty and crisp Tröegenator. Maybe you’ve tried one of the hundreds of experimental Scratch Series beers we’ve brewed. Or taken the “Best Brewery Tour in America” here at our Hershey home.

Whether you’re already a member of our extended family or you’re just getting to know Tröegs, there’s always something new to discover. Crack a Perpetual and stay awhile.

Family-owned. Independently crafted.
In the past 25 years, Tröegs has grown from two brothers to 250 people, but we’re still very much a family business. Because we stay true to our core values of independence and family ownership, we’ve kept the small-brewery DNA we all hold dear.

Perpetual exploration
Our small-batch Scratch Series and 3-barrel Scratch Lab are where we do the work needed to understand the “why” at the intersection of ingredients, technique and flavor.

Local ingredients
We live and brew in fertile central PA, and we’re proud to support our local farmers. Every year, we buy more than 225,000 pounds of local grain, honey and fruit to use in our beer.

Community
From bike rides that fund local trails to new beers that help preserve critical forests, our partnerships improve the places where we live, work and play.