Slow Boat Brewery Brings American Craft Beer to China
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MyBeer Buzz
Another new “American craft brewery” opens….but this time it’s in China. News from the ChinaDaily:
I like to talk and hang out with people who drink our beer," says the co-founder of Beijing-based Slow Boat Brewery.
Jurinka’s sporty tennis shoes and blue jeans are a sign of his laid-back persona, but he fills his days dashing on his motorbike from one restaurant to another, acting as salesman, event planner, teacher and problem-solver.
The 45-year-old Colorado native says the craft beer’s ingredients, which are imported from Oregon, bring the flavors of the United States to the Middle Kingdom. Before launching the nearly year-old venture, Jurinka invested most of the previous year in researching beer and beer consumption in China.
H
e learned that in China, consumers certainly have a taste for beer. The industry is the largest in the world by production volume and beer is the best-selling alcohol product in China, according to both US and Chinese agriculture officials.
The US Department of Agriculture reported that exports of US microbrews to China hit $546,000 in 2010, a record, and overall sales quintupled in five years from $91,000 in 2005.
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