Short’s Brewing To Become Logan’s Landing East Anchor

Northern Michigan’s vibrant commercial landscape is set for a high-profile revival as a coalition of seasoned regional entrepreneurs steps in to breathe new life into a historic waterfront property. Known for shaping the culture of the state’s craft beverage and sustainable energy sectors, these local leaders are combining their expertise to transform a long-dormant community hub into a dynamic mixed-use destination.

This ambitious redevelopment project targets a massive footprint positioned right along a key community trail loop, capitalizing on the region’s thriving outdoor recreation and tourism traffic. By blending community-focused vision with a proven track record of historic adaptive reuse, the partnership aims to restore economic vitality to an iconic space while preserving the distinct character of the local ecosystem.

For the region’s premier craft brewery, this move represents a major strategic evolution from rural roots to an energetic urban waterfront setting. As plans push forward for a spring opening, the collaboration promises to deliver a magnetic new gathering place featuring award-winning brews, local dining, and live entertainment for both residents and visitors alike.

Here is the complete press release detailing the partnership between Short’s Brewing and Keen Energy to revitalize Logan’s Landing East:

Northern Michigan business leaders join forces to resurrect local landmark

Once a bustling hub of shopping and dining, Logan’s Landing East is about to get a new lease on life as the minds behind Short’s Brewing and Keen Energy INC step up to redevelop the marquee property.

Scott Newman-Bale, CEO/Partner of Short’s Brewing and Joe Short, founder and owner of Short’s Brewing have teamed up with Keen co-founders Tim Pulliam and Steve Morse have agreed to purchase Logan’s Landing East under the newly-formed partnership South Boardman Lake District, LLC.

“Tim and I have known each other for a long time and we’ve talked about working together.Recently, I’ve been joining mountain bike rides where he talks about the trails, city, and how the Boardman loop is this hub for connection and community. Logan’s Landing is right in the middle of it!” stated Joe Short. “It seems we’ve got a soft spot for rickety buildings with lots of potential…twenty five years ago I peered into the windows of an old hardware store in Bellaire and could envision the Pub. A few months ago, I did it again at Logan’s and could imagine how the space would look and feel as a Short’s Brewing Company space on the water.”

“We were looking for the right partners to take on a project this crazy.” stated Tim Pulliam, partner at Keen Energy, “Joe and Scott are very tenacious business partners, are heavily invested in the area, and are known for making the impossible happen. We share the same vision of community and see this as a real opportunity to make something great.”

The goal for the redevelopment of the nearly 16,000 square foot space is to reconfigure the location and revitalize the space, working with the township, community, and neighbors to develop a long-term plan for the mixed-use development. 

The former owner, Vincent Amroian of Vince’s Fine Jewelers plans to stay. Short’s Brewing will act as an anchor tenant, opening up their third location as soon as April 2027. If you’ve been to the Bellaire Beer Garden, you’ve got a taste of what’s to come: awesome food, award-winning craft brews, live music, and events.

“When Short’s opened in Bellaire, we had a field of dreams approach—if we build it, they will come—because we were in such a rural, out-of-the-way location. With Logan’s, we’re in the heart of Traverse City where it just makes sense to have a spot.” said Scott Newman-Bale. “We hope to engage with many new faces in a higher traffic area. We’re honored to be able to do our thing in yet another amazing northern Michigan community, especially one I call home.”

For more information on Short’s Brewing, visit www.shortsbrewing.com

For more information on Keen, visit www.keentechnicalsolutions.com

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