Schlafly Beer’s Christmas Ale Returns For Holiday Season

From Schlafly:

The Saint Louis Brewery brings back the festive seasonal beer for the first time in seven years

ST. LOUIS, MO  (Nov. 25, 2024) — Schlafly Beer announces today the return of Christmas Ale (8.0% ABV), a nostalgic holiday celebratory beer that is making its return to the original, independent St. Louis craft brewery’s portfolio after a seven-year hiatus. With an updated packaging design, but the same brew that fans will remember, the festive brew is now available across Schlafly’s 18-state distribution throughout the Midwest and East Coast in six-packs of 12-ounce bottles.  zzubreebym

Acclaimed local artist, Dan Zettwoch, designed the playful packaging, which evokes holiday cheer. “Every holiday season, our fans ask if Christmas Ale is coming back, so after a seven-year hiatus, we’re answering that wish,” says CEO David Schlafly. “The key to a great Christmas Ale is getting the spice blend right, and we think we’ve proven that we can do just that with our recipe as well as our other seasonal favorite of Pumpkin Ale.”

Schlafly Beer’s Christmas Ale is a warming winter beer that blends the spices of the season with sweet caramel malt. The seasonal beer presents a copper coloring with a medium-dark body and is inspired by spiced holiday beverages such as wassail and mulled wines. With tasting notes of orange peel and warming winter spices, Schlafly Beer’s Christmas Ale features sweet and spicy aromas that evoke the holiday season.

The beer will also be available to enjoy at all Schlafly brewpubs in Missouri and Illinois. “Whether it’s at one of our brewpubs, at home, or your favorite local bar, we look forward to being a part of those special moments this holiday season,” says Schlafly. 

Additionally, Schlafly Beer is celebrating its 34th anniversary on Thursday, Dec. 26, with 1991 beer pricing and old menu favorites at all four of the brewpub locations. This beloved tradition is a way to thank the community for supporting local beer with $3 beers and old menu favorites like Gumbo and Shepherd’s Pie.

Six-packs of Christmas Ale’s suggested retail price is $10.99. Consumers can find their closest Schlafly distributor through Schlafly’s Beer Finder.

About Schlafly Beer: Schlafly Beer, St. Louis’ original independent craft brewery, proudly brews a diverse collection of beers throughout the year. Our brewers use numerous hop varietals, malts, grains, fruits, natural ingredients, and yeast strains from around the world to make every Schlafly beer unique. As part of our commitment to sustainability and our communities, we collaborate with local suppliers and neighborhood partners. Schlafly is a go-to across the Midwest and East Coast and is a staple at countless fine establishments, backyards, and basement bars. Join us at The Schlafly Tap Room, Schlafly Bottleworks, Schlafly Bankside, and Schlafly Highland Square, as well as on Facebook, Instagram, and Twitter. For more information, visit schlafly.com.