Modist Brewing Co. Officially response to Bud Light’s Cease and Desist

From Modist:

Back in December 2017, Modist Brewing Co. made a bit of news by launching a beer named
“Dilly Dilly” as a well-intentioned poke at the latest Bud Light advertising campaign and by
promptly receiving a cleverly-orchestrated cease and desist from ABInbev (check out the
coverage here). As part of good-humored slap on the wrist, Bud Light publicly offered Modist 2
tickets to Super Bowl LII taking place just down the street at US Bank Stadium on February 4,
2018.
There has been a lot of speculation on the associated social media post about how this tickets
will be used. Modist is happy to announce that we will be raffling off the tickets (as a pair) to a
lucky winner this coming week as an effort to support local charities.
Our official response hits social this afternoon and features our pet stuffed raven (Harry) holding
a makeshift “scroll” with the message:

Dearest Bud Light,
Please excuse our lack of actual parchment paper. We would like to sincerely thank
you for the Super Bowl tickets and for not suing our hosen off.
As much as we would love to watch our employees joust for a chance to go to the
big game, our employees have instead decided to raffle off the tickets to the benefit
of our their favorite charities.
Di[Censored]y, Di[Censored]y,
Modist Brewing Co.
P.S. We would like to invite you and the rest of the citadel to come try our new
beer:

DUNGEON JUICE
AND please come play in Minnesota’s Premier Indoor Pop-Up Inflatable Adult
Human Football playground.
Full details on Modistbrewing.Com

DETAILS:
On Tuesday January 30th at 7pm, any interested person will be able to purchase a chance to
win said tickets for $25* (for the pair!). We will be limiting the number of entries to 2,000 with a
limit of 2 entries per person… so some quick math suggests a person buying 2 raffle tickets has

a 1/1000 chance to go to the big game. If their game-time partner purchases to of his/her own,
then the odds for the pair improves to 1/500! Please note – the tickets are non-transferable and
we’ll force winners to don Modist garb and photograph themselves at the game.
These seats are pretty amazing: Section 120, Row 18, seats 15 and 16. The current market
value of these seats is about $10,000.
The winners of this raffle will be selected and announced on Saturday, February 3rd at 9pm at
Modist’s taproom in the North Loop. All proceeds – every single dollar – will be donated to
employee-chosen charities (see below for a list). We have invited the fine folks at the Minnesota
Craft Brewer’s Guild, who spend all their energy moving MN craft beer forward, to handle the
raffle that evening.
For a full list of our charities, please visit our blog post at: http://modistbrewing.com/how-super/.

We hope to raise the full $50,000 and split that money evenly across all 25 charities.
STATEMENT FROM THE FOUNDERS:
“This was an easy decision for us. Rather than quibble over who among the 25 members of our
company would get to go to the Super Bowl, we thought we could use the tickets as an
opportunity to give back to the community that has sustained us for nearly two years now. We
have a list of charities that are near and dear to our owners and employees and will be using
100% of the proceeds raised as part of this raffle to benefit those causes and to help focus
some attention to them. It’ll also be nice to make two seats – which are currently selling for
several thousand dollars each – available to two lucky Minnesotans who may not otherwise be
able to afford them. It’s a win-win-win and we’re grateful for Bud Light’s generosity – they didn’t
have to give us those tickets.”

ADDITIONAL GOINGS-ON:
Additionally and as part of the Super Bowl festivities, Modist will launch a brand new beer called
“Dungeon Juice” – a delicious IPA brewed from oats, wheat, and Golden Promise barley and
then dry hopped with an exorbitant amount of Simcoe, Azacca, and Citra hops. The beer will
released in the taproom starting at 5pm on Tuesday, January 30th and only 300 crowlers will be
available for purchase (limit 3 per person).
Last but not least, Modist will also host the first ever (and maybe last ever) “Minnesota’s Premier
Pop-Up Inflatable Adult Human Football Playground” in their expansive indoor warehouse
space. This will consist of several football-themed, inflatable games – just for fun!

Our official hours for the week:
Monday: 3 pm – 11pm
Tuesday: 11 am – 12 am
Wednesday: 1 am – 12 am
Thursday: 11 am – 12 am
Friday: 11 am – 1 am
Saturday: 11 am – 1 am
Sunday: 11 am – 11 pm
For more information, contact:
[email protected]

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About Modist Brewing Co.
Modist is the result of four beer and brewing experts and longtime friends who decided to join
forces to make a dream come true. Keigan Knee (Head Brewer), Kale Anderson (Head of
Operations), John Donnelly (Head of Sales), and Eric Paredes (Chief Manager) all share a love
for beer and a knack for tinkering with and modifying things to make them their own. With the
help of a custom-made and fully-modified brewhouse, they bring this philosophy to brewing and
will change the way you think about beer. Their unique ales and lagers are available in their
taproom in the North Loop located two blocks down from Target Field and in select restaurants,
bars, and liquor stores throughout the Twin Cities. Visit modistbrewing.com for more
information.