Heavy Seas & Uptown Bakers Collaborate for Brewer’s Bread

BALTIMORE, MD — Heavy Seas Beer is proud to announce a partnership with Uptown

Bakers, a large commercial bakery that creates high-end artisan breads for Delaware,

Maryland, D.C., and Virginia. Heavy Seas Brewer’s Bread, which will include gourmet

hot dog and hamburger beer rolls, will be featured at Giant Food just in time for

Independence Day. These all-natural, whole grain breads are made with spent malt

from the Heavy Seas brewery.

According to Mike McCloud, Owner of Uptown Bakers, “It’s been great working

with Heavy Seas to create the high quality, handmade rolls for the retail market. Heavy

Seas Alehouse Executive Chef, Matt Seeber, and Heavy Seas Beer Founder, Hugh

Sisson, share our vision of producing high quality, handcrafted flavorful products for all

to enjoy.”

Large grocery chains are becoming more aware of the growing craft beer

industry and have learned the value of the products as well as the customer who enjoys

them. That consumer has an educated palate that tends to buy better quality products

based on taste and flavor. Building on the success of this trend, Heavy Seas is proud to

have Giant as the first store to release the Brewer’s Bread series.

According to Heavy Seas Founder, Hugh Sisson, “Our Brewer’s Bread artisan

rolls are hand crafted and baked with malted barley used in the process of brewing

Heavy Seas beer. They call beer ‘liquid bread.’ We would like to present to you ‘edible

beer.’ Enjoy!”

The beer bread packaging will feature the Heavy Seas logo and familiar purple

color in its branding. Beautiful commercial display shippers have also been created to

showcase this unique story for the test launch. As a part of this test, the beer bread

displays will be placed in different departments in each Giant store to see where they

best fit. For example, one might find the product in the bread isle, the beer isle, or in

front of the meat department.

According to Cipriano Andrade, Director of Bakery and Deli at Giant Food

Landover, “We’re thrilled to be the first grocery store to bring these delicious all natural

artisan rolls made with spent grains from Heavy Seas, a local craft brewery. The new

freshly baked all natural offerings include hot dog buns (6ct.), hamburger buns (6ct.),

and slider buns (12ct.). The rolls will be available in ten Giant stores.”