Hangar 24 Rebrands Helles Lager to Wheels Up

From Hangar 24:

March 12, 2016–Hangar 24 Craft Brewery has renamed their popular Helles Lager to Wheels Up. Previously available as a year round, this beer has transitioned into a seasonal available during the summer months.

The inspiration for this rebrand came from the season in which this style is most celebrated! Since this beer is light and toasty, Hangar 24 felt it was only right if the name reflected the same activities. Wheels Up embodies the idea of travel, relaxation, and beach days.
Wheels Up is also ranked 28th in the world by RateBeer users, which puts this beer in the top 1% of Helles Lagers in the world.
Wheels Up – 4.3%

Taste: Delicate and traditional. This brilliantly clear Munich-style lager showcases a light, malty sweetness with a hint of German noble hop aroma and a crisp, clean finish.