Gold Bar Whiskey and Joe Montana Launch First-Ever Canned Cocktail Collaboration – The Double Gold RTD

Retro-Inspired Packaging and Marketing Campaign Celebrates 40 Years since their Golden Era of the 80s.

SAN FRANCISCO, California Aug. 27, 2025- Gold Bar Whiskey, the Official Whiskey of the San Francisco 49ers, proudly announces the release of its first-ever ready-to-drink cocktail in collaboration with legendary Hall of Fame quarterback Joe Montana – the Gold Bar Whiskey ‘Double Gold’. This bold twist on a whiskey mule, made with premium Gold Bar Whiskey, ginger, lime and a splash of orange juice, delivers a smooth yet strong 8% ABV kick – just the way Joe likes it.

Every thoughtfully designed 12oz can of Double Gold features a unique QR code unlocking a complimentary vintage Joe Montana t-shirt, designed as a bold tribute to a true legend. Fans can #ScanTheCan and visit the Gold Bar Distillery on Treasure Island to claim their exclusive shirt, turning every sip into a collectible moment.
To commemorate the 40th anniversary of the 49ers’ historic 1985 championship, Gold Bar Whiskey is also releasing a Retro Edition 85-proof straight bourbon finished in wine casks. Each bottle comes with an innovative “Necker Koozie” – a detachable drink sleeve designed to keep Double Gold canned cocktails ice cold. The design draws inspiration from the iconic gold satin jackets worn by Joe Montana and the 49ers in the 1980s, reviving a vintage throwback look that’s deeply embedded in Bay Area sports history, a jacket that truly defined an era.

“The craftsmanship poured into Double Gold and Retro Edition exemplifies the dedication and passion from the Gold Bar Whiskey team,” said Montana. “I look forward to seeing fellow whiskey enthusiasts and football fans enjoy these products as much as I do.”

The Double Gold is now available at retailers across Northern California and nationwide delivery at www.goldbarwhiskey.com. The Gold Bar Whiskey Retro Edition bottle launches in stores and online this September.

The launch of these two new products mark a major milestone for Gold Bar Whiskey as it blends its award-winning craftsmanship with Montana’s iconic legacy, kicking off a multi-faceted marketing campaign inspired by vintage 49ers nostalgia. As San Francisco prepares to host the Big Game in 2026, Gold Bar Whiskey is setting the stage with this dual product release, paying homage to Montana’s championship legacy while rallying fans for the football season ahead.

About Gold Bar Whiskey

Gold Bar Whiskey is an award-winning spirits brand from San Francisco that is rooted in craftsmanship, innovation, and celebration. As the Official Whiskey of the San Francisco 49ers, Gold Bar continues to blend world-class whiskey with bold, fan-forward experiences.

Gold Bar Whiskey’s Distillery & Tasting Room is open on Treasure Island 6 days a week, offering immersive Cocktail Classes, tastings, and events. A second location is set to open soon in Alameda, expanding the brand’s footprint in the Bay Area.