Deschutes Teams Up With Muller Inc. For Philadelphia Distribution
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MyBeer Buzz
We brought you news that Deschutes was entering the Philadelphia markets on July 1st (to stay this time)…and now the official word that they will be teaming up with Muller Inc.:
PHILADELPHIA, PA – Today, Thursday, June 27 is the 25th Anniversary of the country’s fifth-largest craft brewery Deschutes Brewery (901 SW Simpson Avenue, Bend, OR; 541-385-8606). To celebrate its silver anniversary, Deschutes Brewery is thrilled to announce that for the first time, its award-winning craft beers will be available year-round across the greater Philadelphia area. Deschutes Brewery has partnered with Muller, Inc. to distribute its line of beers in the city and surrounding Berks, Bucks, Chester, Delaware and Montgomery counties. It is Deschutes Brewery’s first distribution to the East Coast.
“For the past four years, beer lovers have only been able to experience Deschutes Brewery beers during Philly Beer Week, but now they can enjoy these world-class beers every day,” says Muller Vice President of Sales John Houck. “We couldn’t be more proud and honored to be working with Deschutes Brewery to bring their amazing beers to the region.”
Deschutes Brewery beers, available in bottles and on draft, include: Mirror Pond Pale Ale, with a whole flower Cascade hops, complex aromas and multi-layered flavor, available both in bottles and on draught; Black Butte Porter, the brewery’s flagship brand, a smooth porter with slight hop bitterness, distinctive chocolate and roasted finish and creamy mouthfeel; and the 2012 number one selling new craft brand Chainbreaker White IPA, brewed with wheat, pilsner malt and Citra hops for beautiful citrus aromas and thirst-quenching flavor.
In addition to these iconic brews, Deschutes Brewery will also be sending the city bottles of the brand-new Fresh Squeezed IPA, part of the brewery’s experimental Bond Street Series; Inversion IPA, a big, bold IPA with intense multi-hop kick ideal for discriminating hop heads; and Deschutes River Ale, a session beer built with craft soul resulting in a perfect balance of hops and malt for a subtle, refreshing flavor. A variety of seasonal and small-production beers will also be offered throughout the year depending on availability and the brewers’ latest inspirations.
“Philadelphia is a craft-savvy market that has welcomed us with open arms and gives us a perfect launch pad for our first distribution area on the East Coast,” said Deschutes Brewery’s President Michael LaLonde. “We’re excited to work with Muller on a full-time basis and to fill the demand that the past years of participating in Philly Beer Week have created for our beers.”
Representatives from Deschutes Brewery, including a brewer, will celebrate the launch with a week-long series of tastings and events in and around Philadelphia in early November; more details will be available later in the summer at http://www.deschutesbrewery.com/events.
And this from Deschutes:
Bend, Oregon – June 27, 2013/mbb/ – Today is Deschutes Brewery’s silver anniversary, and what better way to celebrate than with the long-awaited announcement that their beers will now be available year-round in the greater Philadelphia area? For the past four years, the Oregon brewery has fulfilled the thirst of Philly beer fanatics during one spectacular week, Philly Beer Week. Now, the brewery will be shipping beers all year to the six-county area served by Muller, Inc. Fans there will be now be able to enjoy Mirror Pond Pale Ale, Black Butte Porter, and Chainbreaker White IPA on draft and in bottles. As a special treat, Philadelphia will be getting bottles of the brand-new Fresh Squeezed IPA, part of the brewery’s experimental Bond Street Series, plus bottles of Deschutes River Ale and Inversion IPA.
John Houck, vice president of sales for Muller, Inc. said, “The Philadelphia craft consumer today has extremely sophisticated taste buds and demands the best brews in the world. We couldn’t be more proud and honored to represent Deschutes Brewery and bring these world class brews to the best beer city in the USA!”
Deschutes Brewery began in 1988 as a brew pub in downtown Bend, Oregon – launching with and building a reputation around Black Butte Porter at a time when dark beer was not popular. This beer went on to become the number one selling craft porter in the United States despite only being available in a limited amount of states. It is in this spirit of experimentation and risk-taking that Deschutes Brewery has continued to grow, and it is now ranked as the fifth largest craft brewery in the nation.
With this new launch, fans living in the greater Philadelphia area will not only have ready access to Black Butte Porter, but also to Mirror Pond Pale Ale, the quintessential, deftly balanced pale ale. In addition, the number one selling new craft brand in 2012 is coming: the hop-forward, citrus-packed, unmistakably smooth Chainbreaker White IPA. So popular in the brewery’s Oregon brewpubs that it made its way into bottles, the new Fresh Squeezed IPA is mouthwateringly delicious. Available only in bottles prior to this launch, these beers, along with some other popular and hard-to-find brews from Deschutes Brewery’s portfolio, will now also be available in draft.
“Philadelphia is a craft savvy market that gives us a perfect launch pad for our first distribution area on the east coast,” said Michael LaLonde, president of Deschutes Brewery. “We’re excited to be working with Muller on a full-time basis and being able to fill the demand that the past years of participating in Philly Beer Week have created for our beers.”
The gang from Deschutes Brewery, including a brewer, will be celebrating the launch with a week-long series of tastings and events in and around Philadelphia in early November. Look for more details in late summer on http://www.deschutesbrewery.com/events.
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