Corona Extra Creates the Soundtrack to Summer with Universal Music Latin Entertainment Partnership

CHICAGO, May 21, 2013 /mbb/ — This summer, Corona Extra, the leading beer brand among Latinos, is teaming up with Universal Music Latin Entertainment (UMLE), a division of Universal Music Group, the world’s largest Latin music label, to reward its passionate fans with the ultimate Latin music experience through the "Corona Celebra Nuestra Música" program.

Building on the success of last year’s partnership with legendary Latin artists, Maná, Corona Extra is partnering with UMLE to bring a memorable music experience to Latinos like only Corona Extra can. Participating fans will enjoy music from an array of award-winning artists and opportunities to win premium Corona Extra and UMLE prizes.

"The lust for life among our Latino consumers is matched only by their deep-rooted music passion and this summer Corona Extra will celebrate that sentiment by delivering its most rewarding music program," said John Alvarado , senior director, brand marketing for Crown Imports, exclusive U.S. importer of Corona Extra. "Our partnership with Universal Music Latin Entertainment will provide Corona fans with an exciting connection to the biggest names in Latin music."

From now through July 31, music fans 21-and-older can visit the new Corona Jukebox at CoronaLatino.com to choose from 350,000 free downloadable songs and enter for a chance to win weekly prizes including autographed guitars, concert tickets and CDs. Visiting the Corona Jukebox also provides a chance to win the grand prize VIP trip to the brightest night in Latin music with entry to the exclusive Universal Music Latin Entertainment after party " Noche de Estrellas " in Las Vegas.

"Corona is helping Universal Music Latin Entertainment engage fans in an entirely new way by bringing the diverse sounds of Latin music to life with the Celebra Nuestra Música program," said Gustavo Lopez executive vice president of brand partnerships and digital, Universal Music Latin Entertainment. "We pride ourselves on providing fans with the most exciting experiences in music and our relationship with Corona will provide that in multiple ways this summer."

While visiting CoronaLatino.com, fans can enjoy streaming music and complete "Gigs" by watching music videos, interacting with Corona Extra social media channels and playing games to earn points. Participants can redeem their points for songs that will be released each Thursday featuring Latin music’s most popular stars. Each week, the top six point-earners will be awarded select prizes while everyone who signs up will have the chance to win the VIP experience.

For more information or to participate, visit CoronaLatino.com.
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