Brauhaus Schmitz in Philadelphia Set to Host United States Release Party for Frankenheim Alt 8/5

On Wednesday, August 5, the city’s best authentic German bierhall, Brauhaus Schmitz, will debut Frankenheim Alt, a lush German top-fermenting lager that is not available anywhere else in the United States. Frankenheim Alt is a delicious, easy-drinking beer, perfect for summer; copper in color, malty and sweet with subtle fruit notes.

of the first keg will take place Wednesday Evening at 5 p.m. and everyone’s first beer is compli
mentary – for the first 100 guests, or while supplies last. Owner Doug Hager worked tirelessly over the past two years with Brand Ambassador John Burketo bring the rare beer back to Philadelphia, further advancing his tradition of bringing prized German beers to the area with this latest release.

“We are honored to announce that we will be the first and only bar pouring Frankenheim Alt in the United States,” says Hager. “Alt is a style of beer that my wife and I grew an affinity for when we were living in Germany. We invite everyone to join us at Brauhaus and taste one of the most interesting beers in the world. Better yet, the first round is on us!”

· Alt (meaning “old” in German) refers to the beer’s heritage; it is a true German ale, one of a handful of true German ales still produced in the world

· Native to Dusseldorf, altbiers are famously in competition with neighboring Cologne’s kolsch style, a far lighter and less robust variety

· Having lived in Cologne, Hager and his wife, Kelly, used to drive from Cologne to Dusseldorf – some 20 minutes away — to drink the neighboring region’s altbiers

· Frankenheim Alt will be available in 14-oz. mugs for $5.50, and in growlers for guests to take home and share among friends and family

· Brand representatives will be on hand for the tapping, and the first beer is on Brauhaus and the Brewery, allowing those who have never sampled it before to enjoy a taste on the house

· This marks the second time in 2015 that Brauhaus Schmitz has been the first to debut an altbier in the United States, after releasing the wildly popular Füchschen Alt back in March

· Frankenheim Alt hasn’t been available in the Philadelphia market since 2002