Amazon Beer Going International

Belém, July 24th 2014 – The richness of the Amazon’s flora and fauna inspired the

creation of many products in Brazil and worldwide. From this sensory universe, you can

extract the genuine essence of the region. Thinking about spreading the diversity of

Amazon’s aromas and flavors around the world, the Brazilian brewery Amazon Beer

led off a research based in combining exotic elements with the craft beer produced by

the brewery, located in Northern Brazil.

Voted in 2013 as the ‘Best Brewery’ by ‘Prazeres da

Mesa’ Magazine, the main Brazilian food vehicle,

Amazon Beer already secured its place in the artisanal

drinks market in Brazil. With a single touch, the brewery

has accumulated premiums with the beers Forest Bacuri,

Acai Stout, Witbier Taperebá and Red Ale Priprioca, all

flavored with local fruits, seeds and roots.

Typically, beers are prepared with the help of a

sommelier, who tries out and combines flavors to create

unique recipes. Associated with the research led by the

company experts, the creativity helped Amazon Beer’s

beverages to become the most consumed fermented

beers from Brazil, and conquered all lovers of craft beer.

Randy Mosher, a well-known American designer who created many brewery labels in

the USA, was specially invited to create the entire visual identity of Amazon Beer. On

the labels of the craft beers made by the Brazilian brewery, you can see many elements

that refer to the Amazonian region.

LEGACY

The main goal of Amazon Beer is to spread the

brewing culture in Brazil and worldwide. The

company stands out through high quality,

innovation, and full dedication to amaze craft

beers lovers. Aware of the market and changes in

consumer’s behavior, Amazon Beer also values

the regional inputs, as well as traditional styles of

beers such as Pilsen and Weizen.

It’s also among the brewery goals be a part of history and

to convey to consumers the message that manufacture of

our Amazon Beer beverages is based on odd concepts,

reached after much study and commitment. The whole

process generates differentiated products, which should

be consumed with the awareness that the art of drinking

is not only in taste or pocket, but the five senses sensory.

Means drinking ‘history’ and learn to appreciate the ‘new’.

It means a lot to Amazon Beer having been chosen as the

‘Best Brewery 2013’ in Brazil. Since its foundation, the

primary goal of the brewery is providing dining experiences that enable consumers to

live this new moment of handcraft beers in Brazil.

THE BREWERY

Located at the Estação das Docas, in Belém (Brazil), Amazon Beer reveals the taste of

creativity and innovation in the production of 100% handcrafted beers. With an

impressive name, Amazon Beer honors one of the richest regions of the country, using

aromas and flavors that truly convey the Amazonian essence.

With a harmonic blend of malt and fruit typical of the Amazon, Arlindo Guimaraes,

owner of the brewery and the brewmaster Reynaldo Fogagnolli, test and analyze

endlessly flavors that can result in a unique, striking and Brazilian nature with a

particular flavor.

EXPERT GREETS AMAZON BEER

Last June, , the co-author of "The Pocket Beer Guide"

and "The World Atlas of Beer", was in São Paulo to

discuss the styles of brewer schools around the world,

to indicate trends and discuss the current situation of the

beer market in Brazil.

Among his main talking points, Beaumont emphasized

the importance of Brazilian brands insert in their beers

the Brazilian culture, specially by using the local

feedstock; according to him, the Amazonian region would be a great ally in this process.

"It’s a way to put a signature on the Brazilian beer. There are ingredients and woods that

even Brazilians doesn’t know, and the way you can play with these is very exciting".

Beaumont argues that Brazilian breweries innovate on their labels, as well as Amazon

Beer does – fact that was mentioned by him during his lecture. Amazon Beer produces

beers with raw materials from the Amazon like açaí, taperebá, bacuri and priprioca. The

brewery recently won the award for best beer in Brazil with the label Açaí Stout.

AWARDS



Forest Bacuri

Fruit Beer. Clean, soft and with good persistence foam.

Fruit aroma with maturation of bacuri, a tipical Amazon

fruit. Gold medal contest in the Brazilian beers (3,8%

Vol.). Pairs with sea food, cheese and white meat, like fish.



Witbier Taperebá

Beer from Belgium that takes wheat in its composition,

different of german wheat beer for its citric and condiment

characteristics. Witbier extremely aromatic, by adding

taperebá (fruit knowing by cajá too), balanced and

refreshing. Bronze medal contest in the Brazilian beers. Pairs with salads, sushi, salmon

and lobster.

 Red Ale Priprioca

English School beer with 6.0% alcohol, beer is ideal for

discerning palates. Matured with Priprioca root, typical of the

Amazon, presents herbal, fruity and woody notes. Balance

between malts and hops, giving high drinkability. Bronze

Medal in Brazilian Beer Competition. Pairs with carpaccio,

pork and noble birds.

 Açaí Stout

Stout – high alcohol content (7.2%) – with aroma and taste of

coffee, toffee, chocolate, roasted malt, plus the strength and

power of the Acai berry, the best known of the Amazon region. Dark beer with cream

good formation and persistence. Voted Best Beer in Brazil Brazilian Beer Competition

in 2014. Pairs with hard cheeses, ham and desserts made with chocolate and berries.

For more information about all of our products, visit: www.amazonbeer.com.br