Coors 0.0%: Molson Coors Prepares New Alcohol‑Free Beer for 2026

Today brings your first look at a major new alcohol‑free release from Molson Coors in Golden, Colorado. The brewery is gearing up to debut Coors 0.0%, a fully alcohol‑free beer designed to deliver the classic “Cold as the Rockies” refreshment the Coors brand is known for,now with 0.0% ABV (40 calories & 9g carbs per 12-oz serving).

Coors 0.0% aims to expand Molson Coors’ presence in the fast‑growing non‑alcoholic beer category, offering drinkers a crisp, easy‑drinking option that mirrors the flavor and feel of traditional Coors Light while remaining completely alcohol‑free.

The new Coors 0.0% will be packaged in both 12‑oz bottles and 12‑oz cans, giving fans multiple formats as the brand rolls out its 2026 innovations.

Stay tuned for full ABV confirmation, tasting notes, and complete Coors 0.0% release details as Molson Coors prepares this alcohol‑free beer for launch.

About Molson Coors:

For over two centuries Molson Coors has been brewing beverages that unite people to celebrate all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon Light, Vizzy, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces many beloved and iconic beverage brands. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. 

Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment is reflected in Our Imprint and our 2025 sustainability targets.

Founded in 1873 by Adolph Coors in Golden, Colorado, the Coors Brewery is the world’s largest single-site brewery. Known for its Rocky Mountain water, the company is a subsidiary of Molson Coors, producing iconic brands like Coors Banquet and Coors Light. It has a long history of innovation, including developing the first aluminum can. 

Key Details About Coors Brewing:

Location & History: Established in 1873, the brewery still operates in its original Golden, Colorado location.
Production: It is the largest single-site brewery in the world, producing over 17 million barrels annually.
Key Products: Coors Banquet, Coors Light, and various other beverages under the Molson Coors Beverage Company umbrella.

Innovation: In 1959, Coors pioneered the two-piece aluminum can and shifted to sterile filtration instead of pasteurization.

Brewing Process: The brewery uses traditional methods, such as closed horizontal box fermentation at cold temperatures.

Tours: The Coors Brewery Tour is open in Golden, Thursday–Monday. 
Adolph Coors, a German immigrant, founded the brewery after finding the ideal water source in Golden, Colorado. Despite enduring Prohibition by making malted milk and near-beer, the company has grown into a global brand, now part of the Molson Coors Beverage Company (NYSE: TAP). 

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