Warsteiner USA Builds Brands with New VP Roles for Sales and Marketing

INCINNATI, July 29, 2014  Warsteiner USA is creating two separate leadership roles for its sales and marketing efforts to more aggressively build its U.S. brand presence.

"We believe in a strong brand-building concept," said Martin Hoetzel, Vice President Marketing & Sales at Warsteiner International KG. "By separating sales and marketing into two distinct positions, we have increased energy and focus toward strategic growth in the United States." 

As part of the new structure, Warsteiner USA has promoted Steve Montano from Vice President Sales – Eastern Division to Vice President Sales, in which he’ll be responsible for sales efforts across the U.S. Montano has nearly 30-years experience working with and leading teams on both the supplier and distributor side. His background includes numerous positions at Holston Distributing Company (including eight years as General Manager) and various leadership roles within Miller Brewing Company, Consolidated Beverage Distributors and Anheuser-Busch, Inc.

In his new role at Warsteiner USA, Montano will oversee the U.S. sales team and is charged with expanding distribution and increasing market share for Warsteiner products.

"Steve’s vast industry knowledge and proven leadership are tremendous assets to our company," said Hoetzel. "Throughout his tenure with Warsteiner USA, Steve has built a strong reputation with his high-energy, team-first approach. We’re excited to see how his efforts will continue to expand the Warsteiner brand in the United States."

Montano assumes the sales leadership role previously handled by Steve Eilers, former President of Warsteiner USA, who recently left the company.

Warsteiner USA is currently conducting a national search for the Vice President Marketing role.