Total Beverage Solution Announced as Exclusive Importer of Magners Irish Cider in the USA

Distribution partnership to drive the growth of C&C Group plc’s iconic Irish cider in the USA
Charleston, SC: Charleston, SC – Total Beverage Solution (‘TBS’) and C&C Group plc (‘C&C’)
are proud to announce that TBS will be the new Importer of Magners Irish Cider in the United
States. TBS will manage the sales, marketing, and distribution of the whole Magners portfolio
of products, beginning June 24th, 2024
Produced in in County Tipperary, Ireland since 1935, Magners the original Irish cider, sold as
Bulmers in Ireland and Magners internationally, is the #1 cider in Ireland, #3 in the UK, and the
#3 imported cider in the United States by volume. With a unique heritage and special affinity
with consumers, today’s batches are crafted with the same recipe created by founder William
Magner over 85 years ago using 17 varieties of apples, including apples sources from Magners
owned 150 acres of orchards.
"Total Beverage Solution is thrilled to partner with C&C Group plc to drive the continued
growth of its Magners Cider brand in the United States," said Dave Pardus, CEO of Total
Beverage Solution. "Steeped in heritage and tradition, we believe that Magners will be a
complementary addition to our premium beer and cider portfolio. TBS is the exclusive
importer for Tennent’s larger in the USA, another C&C Group brand and the #1 beer in
Scotland, and we’re excited to continue our partnership with another iconic brand from the
company.
Tadhg Buckley, Head of International Sales, C&C Group plc, added: “With a shared passion for
our iconic Magners Irish cider, this partnership represents and exciting new era for the brand in
the USA. TBS has been a trusted distribution partner for many years and we are delighted to
include Magners in their portfolio. Vermont Cider Company has also been an excellent partner
to work with and are delighted to extend our co-packaging agreement with them. This
partnership, combined with the distribution strength of TBS, will drive the growth of the brand
in the USA and ensure that consumers can expect the Magners Irish Cider they know and
love.”
“Vermont Cider Company (VCC) and C&C have had a great relationship over the last 10 years,
said Bridget Blacklock Chief Commercial Officer of VCC. “While ending our Commercial

Agreement was best for both companies, we are happy to continue co-packing for C&C to
ensure consumers continue to receive the quality cider they expect here in the US.”
Magners products will be available in the USA in 6 pack 12 ounce bottles, 19.2 ounce bottles, 4
pack 16.9 ounce cans and draft in Original Apple and 6 pack 12 ounce bottles and draft Pear
flavors. For more information on Magners and Total Beverage Solution, please visit
www.totalbeveragesolution.com.
About Total Beverage Solution: Total Beverage Solution is a National Premium Beer, Wine &
Spirit Supplier to the US Beverage Alcohol market. In business since 2001, TBS has developed

an iconic portfolio of unique brands from around the world. Total Beverage Solution, a seven-
time Beverage Industry Top 100 company, has earned its reputation for the company’s market

expertise and proven sales results by creating value and demand for exceptional brands.
Named one of the Best Places to Work in South Carolina and National Great Places to Work
five years in a row, Total Beverage Solution provides full-service front and back-of-house
support dedicated to helping both foreign and domestic alcohol brands enter and navigate the
US beverage market.
For More Information: https://www.totalbeveragesolution.com
About C&C Group plc: C&C Group plc is a leading, vertically integrated premium drinks
company which manufactures, markets and distributes branded beer, cider, wine, spirits, and
soft drinks across the UK and Ireland. C&C Group’s portfolio of owned/exclusive brands
include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand;
Magners the premium international cider brand; as well as a range of fast-growing, premium
and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig. C&C
exports its Magners and Tennent’s brands to over 40 countries worldwide. C&C Group has
owned brand and contract manufacturing/packing operations in Co.Tipperary, Ireland and
Glasgow, Scotland. C&C is the No.1 drinks distributor to the UK and Ireland hospitality
sectors. Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland
brands, the Group has a market leading range, scale and reach including an intimate
understanding of the markets it serves. Together this provides a key route-to-market for major
international beverage companies.
For More Information on C&C Group: https://candcgroupplc.com/
For More Information on Magners Cider: https://magners.com