Spirits News

  • Coming In Hot: Absolut® And Tabasco® Brand Launch Unique Spicy Vodka

    Coming In Hot: Absolut® And Tabasco® Brand Launch Unique Spicy Vodka

    Two global icons join forces to introduce a hot new vodka delivering the heat consumers

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  • PGA TOUR taps Cutwater as Official Canned Cocktail in expanded partnership with Anheuser-Busch

    PGA TOUR taps Cutwater as Official Canned Cocktail in expanded partnership with Anheuser-Busch

    Cutwater, the #1 spirits-based ready-to-drink canned cocktail in the U.S.*, tapped as latest Official Marketing

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  • Jim Beam and Kenan Thompson Encourage Disappointed Football Fans to Turn Lemons Into Jim Beam & Lemonade with an Exclusive Kit That Aims To "Refresh Your Season"

    Jim Beam and Kenan Thompson Encourage Disappointed Football Fans to Turn Lemons Into Jim Beam & Lemonade with an Exclusive Kit That Aims To “Refresh Your Season”

    Continuing a ritual for those who experience a tough loss and a way to refresh

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  • 2026 KNOB CREEK® RELEASES ELI MANNING'S BOLD PICK: 2026 BATCH, A CASK STRENGTH BOURBON FOR THE SEASON'S BIGGEST MOMENTS

    KNOB CREEK® RELEASES ELI MANNING’S BOLD PICK: 2026 BATCH, A CASK STRENGTH BOURBON FOR THE SEASON’S BIGGEST MOMENTS

    A limited-edition Knob Creek® Single Barrel Cask Strength Bourbon, hand-selected by football legend Eli Manning, arrives

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  • 2026 National Irish Coffee Day with Jameson: The Recipe Behind an Iconic Whiskey Cocktail

    National Irish Coffee Day with Jameson: The Recipe Behind an Iconic Whiskey Cocktail

    In celebration of National Irish Coffee Day on January 25, Jameson is raising a glass

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  • 2026 Old Raleigh Distillery 2026 Collector’s Series–Wake & District Straight Bourbon Whiskey 750ml Bottles

    Old Raleigh Distillery 2026 Collector’s Series–Wake & District Straight Bourbon Whiskey

    Old Raleigh Distillery 2026 Collector’s Series–Wake & District Straight Bourbon Whiskey 46.5%-ABV, 750ml bottles. About Old

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  • Jim Beam & Kenan Thompson Debut "Refresh Your Season" Campaign, Inviting Fans to Turn Postseason Disappointment into Stress-Free Enjoyment

    Jim Beam & Kenan Thompson Debut “Refresh Your Season” Campaign, Inviting Fans to Turn Postseason Disappointment into Stress-Free Enjoyment

    Transforming the sting of defeat into relief, the campaign reminds fans that when your team

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  • SAZERAC COMPANY'S FIRST-EVER SUPER BOWL COMMERCIAL TO STAR SVEDKA VODKA AND THE BRAND'S ICONIC FEMBOT ROBOT

    SAZERAC COMPANY’S FIRST-EVER SUPER BOWL COMMERCIAL TO STAR SVEDKA VODKA AND THE BRAND’S ICONIC FEMBOT ROBOT

    The Big Game spot will be the first dedicated solely to a vodka brand in at

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  • Patrick Schwarzenegger Returns as Ketel One Vodka's 'Spirit Advisor' to Toast the Season's Signature Moments

    Patrick Schwarzenegger Returns as Ketel One Vodka’s ‘Spirit Advisor’ to Toast the Season’s Signature Moments

    In the Spirit of Bold Celebration – from Festive Holiday Gatherings to the 2026 Sundance

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  • 2025 Dogfish Head Drrrty Thrrrty Cans

    Dogfish Head & CREEM Magazine: Getting drrrty for Our 30th Anniversary!

    F#%K YEAH! Dogfish Head Debuts “Drrrty Thrrrty” Collaboration MILTON, Delaware., Nov. 24, 2025- Rounding out

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