Hi Vanilla. Meet Fireball. Fireball Torch’d Vanilla Reimagines the Classic Flavor You Thought You Knew, Available for a Limited Time Only.

Fireball Cinnamon Whisky is turning up the heat on one of the most familiar flavors in the world with the introduction of Fireball Torch’d Vanilla, a new limited-edition release that combines rich vanilla with Fireball’s unmistakable cinnamon character. The new expression takes a familiar sweet flavor and pushes it into a warmer, smokier and more rebellious direction.

Rather than delivering a straightforward vanilla profile, Fireball Torch’d Vanilla layers rich vanilla, toasted marshmallow, smoky oak and warm baking spice before finishing with the signature cinnamon flavor that made Fireball one of the most recognizable shot brands in the United States. The resulting profile is designed to evoke a warm, gooey cinnamon-spiced cupcake with a distinctive Fireball twist.

The new Fireball Torch’d Vanilla arrives nationwide at participating retailers beginning in September 2026 and will be available for a limited time in both 50mL and 750mL bottles. At 33% ABV and 66 proof, the new flavored whisky continues Fireball’s expansion into unexpected flavor combinations while retaining the brand’s signature spicy cinnamon identity.

Here is the full announcement from Fireball detailing the new limited-edition Torch’d Vanilla release:

Fireball’s new limited-edition release brings together the familiar appeal of vanilla with Fireball’s unmistakable attitude.

Louisville, Ky. (August 18, 2026) – Just when you thought you had vanilla figured out, Fireball Cinnamon Whisky comes in with a match. New Fireball Torch’d Vanilla proves this classic still has a few tricks up its sleeve. But better get it while it’s hot because it’s only available for a limited time.

Sweet. Smoky. Spicy. Fireball Torch’d Vanilla blends rich vanilla, toasted marshmallow, smoky oak and warm baking spice before Fireball’s signature cinnamon steals the show. Think warm, gooey cinnamon-spiced cupcake with an unmistakable kiss from the fire(ball).

“We had a feeling that there was a bolder, hotter side of vanilla just waiting to be set free,” says Danny Suich, Global Brand Director of Fireball. “Fireball Torch’d Vanilla is the perfect bottle to warm things up as the days get shorter. It’s only here for a limited time, so try it now or spend the rest of the year hearing about what you missed.”

Starting this September, Fireball Torch’d Vanilla (33% ABV, 66 proof) lands at participating retailers nationwide for a limited time in 50mL and 750mL bottles. Suggested retail prices are $0.99 for a 50mL bottle, $9.99 for a 10-pack of 50mL bottles and $14.99 for a 750mL bottle. It’s vanilla with a rebellious streak: unexpected, unforgettable and impossible to mistake for anything else.

Fans 21+ can visit FireballWhisky.com to learn more and find a retailer near them.

For more information on the #1 U.S. shot brand and upcoming programs, follow @FireballWhisky on Instagram and Facebook.

Related Fireball Whiskey news from mybeerbuzz.com:
MyBeerBuzz has been following Fireball’s increasingly creative approach to flavored whisky and spirits, including our coverage of Fireball’s 2026 Pineapple & Cinnamon, Peach & Cinnamon, Cinnamon Roll, Banana Bread and French Toast releases, Fireball Blazin’ Apple, and the recently announced Fireball Dad Bod Whisky Fanny Pack. MyBeerBuzz has also covered Fireball’s playful brand activations, including the limited-edition Fireball Red Jacket created for the Masters, demonstrating how Fireball continues to combine its signature cinnamon whisky with bold flavors, limited releases, merchandise and unconventional marketing.

About Fireball

Fireball sparks the moments worth remembering – from fall festivals to happy hour and all your side quests in-between – with its unique cinnamon flavor. Fireball is best enjoyed straight up as an ice-cold shot, but it also shines in cocktails or paired with your favorite beer.

For more information, visithttps://www.fireballwhisky.com.

Please Drink Responsibly. Fireball, Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Sazerac Company, Louisville, KY.

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