
Rebel Bourbon Rolls out Rebel Kentucky Straight Bourbon Whiskey Single Barrel 2026 Selected By Kyle Busch
The Official Bourbon of Richard Childress Racing launches annual limited-edition release for a second year with every barrel hand-picked by…

Coming In Hot: Absolut® And Tabasco® Brand Launch Unique Spicy Vodka
Two global icons join forces to introduce a hot new vodka delivering the heat consumers crave NEW YORK, Jan. 28, 2026-…

PGA TOUR taps Cutwater as Official Canned Cocktail in expanded partnership with Anheuser-Busch
Cutwater, the #1 spirits-based ready-to-drink canned cocktail in the U.S.*, tapped as latest Official Marketing Partner of the PGA TOUR…

Jim Beam and Kenan Thompson Encourage Disappointed Football Fans to Turn Lemons Into Jim Beam & Lemonade with an Exclusive Kit That Aims To “Refresh Your Season”
Continuing a ritual for those who experience a tough loss and a way to refresh the fandom experience and enjoy…

KNOB CREEK® RELEASES ELI MANNING’S BOLD PICK: 2026 BATCH, A CASK STRENGTH BOURBON FOR THE SEASON’S BIGGEST MOMENTS
A limited-edition Knob Creek® Single Barrel Cask Strength Bourbon, hand-selected by football legend Eli Manning, arrives nationwide in time for the…

National Irish Coffee Day with Jameson: The Recipe Behind an Iconic Whiskey Cocktail
In celebration of National Irish Coffee Day on January 25, Jameson is raising a glass to one of Ireland’s most…

Old Raleigh Distillery 2026 Collector’s Series–Wake & District Straight Bourbon Whiskey
Old Raleigh Distillery 2026 Collector’s Series–Wake & District Straight Bourbon Whiskey 46.5%-ABV, 750ml bottles. About Old Raleigh Distillery: Olde Raleigh Distillery…

Jim Beam & Kenan Thompson Debut “Refresh Your Season” Campaign, Inviting Fans to Turn Postseason Disappointment into Stress-Free Enjoyment
Transforming the sting of defeat into relief, the campaign reminds fans that when your team gives you lemons, make Jim…

SAZERAC COMPANY’S FIRST-EVER SUPER BOWL COMMERCIAL TO STAR SVEDKA VODKA AND THE BRAND’S ICONIC FEMBOT ROBOT
The Big Game spot will be the first dedicated solely to a vodka brand in at least three decadesLOUISVILLE, Ky., Dec. 3,…

Patrick Schwarzenegger Returns as Ketel One Vodka’s ‘Spirit Advisor’ to Toast the Season’s Signature Moments
In the Spirit of Bold Celebration – from Festive Holiday Gatherings to the 2026 Sundance Film Festival – The Spirit…