SweetWater Launching Gummies Hazy DIPAs

I brought you a peek back in March 2023, and now this from SweetWater:

SweetWater Gummies, a New Hazy Double India Pale Ales Satisfy Craving for Highly Drinkable, High-Strength Craft Beer

ATLANTA, GA , July 6, 2023 – SweetWater Brewing Company (“SweetWater Brewing” or “SweetWater”), the ninth largest craft brewer in the U.S. and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announces the release of SweetWater Gummies, a new line of easy-drinking, high-alcohol craft ales brewed for an endless summer of haze and juicy flavor. SweetWater Gummies Tropical IIPA and Fruit Punch IIPA, both 9.5% alcohol by volume (ABV), will bolster SweetWater’s year-round lineup with innovative, fruit-forward styles that cater to the fastest growing category in craft beer.  zzubreebym

Setting a new standard for flavor, drinkability, aroma, and ABV, SweetWater Gummies redefine the traditional Double IPA. Departing from the intimidating bitterness, SweetWater has transformed this classic craft style by infusing it with sweet, irresistible juice—delivering an unparalleled sensory experience. Crafted with Citra hops and real fruit, these full-flavored, 9.5% ABV Hazy IIPAs are as refreshing and approachable as they are potent.

“We created SweetWater Gummies to expand our innovative, flavor-forward craft category and for the new generation of craft drinkers who demand drinkability and high ABV. Drawing on our expertise in satisfying hop enthusiasts and casual drinkers, these remarkable offerings embody the essence of SweetWater,” said Ty Gilmore, President, U.S. Beer, at Tilray Brands. “You’ll find it hard to believe you’re indulging in a 9.5% ABV Double IPA. The buzz from our distributors has been off the charts.”

“Fruit forward, easy drinking IPA that packs a punch,” said Patrick Guerin, President, Lee Distributors.

SweetWater Gummies Fruit Punch IIPA tantalizes the taste buds with a delightful blend of sweet berry flavors accompanied by a touch of tartness, courtesy of real raspberry, cherry, blueberry, and tangerine. Its low bitterness, silky-smooth body, and captivating pink-red hue create an easy and pleasurable drinking experience.

SweetWater Gummies Tropical IIPA combines passionfruit, pineapple, and tangerine to create a tropical medley reminiscent of a refreshing piña colada and freshly squeezed orange juice. With no trace of bitterness and a velvety body, you might mistake this for a tropical cocktail.

“Breakthru Beverage Nevada is excited to introduce the SweetWater Gummies lineup to the Nevada market,” said Michael Shetler, Craft Beer Business Development Manager for Breakthru Nevada. “SweetWater has hit the mark for the 19.2-ounce category with two unique offerings that target everything today’s single-serve beer drinker is looking for: huge flavor, juicy tropical fruit haze, and a smooth, low bitter finish.”

SweetWater Gummies are now available nationally in six-packs of 12-ounce cans and 19.2-ounce cans. Retailers include Kroger, Publix, Total Wine, Circle K, H-E-B, Lowes Foods, and many more. For more information, please visit sweetwaterbrew.com and to find Gummies in a store near you, please visit our beer finder.

About SweetWater Brewing Company:
One of Atlanta’s original craft breweries, founded 26 years ago, SweetWater Brewing is now the 10th largest craft brewery in the U.S. With two flagship breweries in Atlanta, Georgia, and Fort Collins, Colorado, SweetWater’s award-winning craft beers and ready-to-drink cocktails are available coast to coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support nonprofit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

For further information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com and follow @SweetWaterBrew.

To learn about Tilray Brands, visit www.tilray.com or follow along @Tilray.

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