SweetWater “Happy Ending” Dropped From Chicago Store For Label Deemed “Sexist”
Story by:
MyBeer Buzz
Published: March 28, 2015
| Updated: July 5, 2025
From AJC:
Binny’s Beverage Depot in Lincoln Park decided not to stock Sweetwater’s Happy Ending imperial stout after employees said they found the label to be sexist and borderline racist, according to the Chicago Tribune.
The artwork on Happy Ending’s bottles includes the silhouette of a geisha and a box of tissues.
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