Stella Artois Launches "The Chalice Symphony" For Exclusive Cold War Kids Single (Video)
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MyBeer Buzz
From Stella Artois:
LONDON, UNITED KINGDOM-March 24, 2014/mbb/) – Stella Artois, the No. 1 Belgian beer in the world has launched The Chalice Symphony – a year-long collaboration between craftsman Andy Cavatorta and indie rock band Cold War Kids exploring the beautiful sounds of the signature Stella Artois Chalice.
Inspired by his previous work with singer-songwriter, multi-instrumentalist Björk – where music was created by harnessing forces of nature with new technology – Andy Cavatorta has crafted a quartet of instruments inspired by elements of Stella Artois’ signature glassware. These include:
- The Hive which takes its name from the instrument’s unique shape and sound, resembling a soft xylophone.
- The Pyrophone which adds depth to the symphony with a deep whistling sound, like a boat horn.
- The Star Harp which uses robotics to play a harp-like sound using strings and the Stella Artois Chalice. "Stella" means "star" in Latin.
- The Violina which leverages a higher-pitched string sound, resembling a violin for the symphony.
This month, iconic rock band Cold War Kids have debuted the instruments in a new single called "A Million Eyes", a soulful ballad which incorporates the unique sounds from the Stella Artois Chalice.
The music video and story behind the concept and craftsmanship have been captured in a stunning series of short films which are available to watch at www.youtube.com/user/stellaartoisuk. The "A Million Eyes" track is also available for download atwww.stellaartois.com/en/global/coldwarkids, iTunes and Spotify.
Debora Koyama, Vice President at Stella Artois, comments: "All things beautiful require effort, determination and a dedication to artistry. And with the Chalice Symphony, we set out to highlight these principles showing that the Chalice is not only beautiful design, but can sound beautiful as well".
"This effort to create something so beautiful sounding results from a collaboration that has been a year in the making. We worked with master craftsman, Andy Cavatorta, to create these orchestral instruments and Cold War Kids were the exact type of inventive musicians we needed to bring these instruments to life."
Visit www.stellaartois.com for more information and additional content on the Chalice Symphony.
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