Sippin’ Citrus Kicks Off a New Year of Innovation at Woodchuck

From Woodchuck:

(MIDDLEBURY, VT .) — Woodchuck® Hard Cider is gearing up for another year full of
product innovation. Over the past couple of years, Woodchuck has taken a new approach to their
liquids with styles like Bubbly Pearsecco, Bubbly Rose and Sangria. This year fans will see the
release of two (2) new styles: Sippin’ Citrus and Mimosa. These new varieties will both be sold
individually in 6packs in select markets, in addition they will each be featured separately in the
Woodchuck can variety 12pack with new graphics that will showcase these new styles.

Sippin’ Citrus is a grapefruit hopped cider that pairs the juice of the common eating apple with
grapefruit and cascade hops. While Mimosa features citrus of a different kind and pays homage to
everyone’s favorite breakfast drink. Because of the Orange Juice used to make the liquid, you
will need to give the can a slight shake before you enjoy. Both styles are 5.5% ABV.
“We are very excited about both of these styles,” said Bridget Blacklock, Vice President of
Marketing. “Sippin’ Citrus is one we have been waiting for the right time to use, and when John,
our cider maker, brought us Mimosa we knew this was the perfect follow up to our other well
received wine styles. We also knew we had to call out the new styles in the variety packs more
prominently this year based on the feedback we were receiving from fans and retailers. People
want to know what’s inside! We get it.”

As mentioned, both styles will be available in variety packs national, Sippin’ Citrus starting in
March and Mimosa in June. Sippin’ Citrus 6packs will be available starting March in select
markets, and Mimosa 6packs will be available starting in May in select markets. Make sure to
check http://www.woodchuck.com/locator/ for all the information.

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About Vermont Cider Co.
Vermont Cider Company is a leading hard cider maker in the United States, with a state of the art
cidery located in Middlebury, Vermont. Vermont Cider Company crafts a variety of ciders for a
variety of consumers. There is iconic Woodchuck, fruit-forward Wyder’s as well as the classic
Magners Irish Cider and Blackthorn, rounding out our import offerings. Vermont Cider Company
reinvigorated American hard cider in 1991, with the launch of Woodchuck, and stays focused on
the category today through our commitment to crafting innovative and refreshing hard ciders. For
more information about Vermont Cider Company, please visit: www.vtciderco.com