Reuben’s Brews Hosts the 2026 “Hop Mob”: The Legendary Triple IPA Showcase

SEATTLE, Washington – Reuben’s Brews is pleased to announce the most intense celebration of lupulin in the Pacific Northwest is back, the Hop Mob on Saturday, February 7, 2026. While the event is more intimate than the roadshows of years past, the mission remains the same: a dedicated display of the biggest, boldest, and hoppiest Triple IPAs in the region.


A Decade of Hops
Hop Mob was born over ten years ago as a challenge to the industry—a way for Washington brewers to prove they could craft world-class Triple IPAs that rivaled the most famous names in the country. At its height, the series featured legendary “kickoff” events with as many as 50 local Triple IPAs on tap simultaneously. While the event eventually expanded its focus to include a wider range of hoppy styles, this year Reuben’s Brews is bringing the focus back to where it all began: the Triple IPA.


The Heavyweights: Blimey and Triple Crush
Reuben’s Brews is excited to showcase two of the most acclaimed beers in the state during this year’s event:
Blimey That’s Bitter!: Currently Washington’s highest-rated IPA on Beer Advocate, this 10.5% ABV powerhouse is famous for its “ludicrous” amount of late-addition hops and intense citrus-pine aroma.
Triple Crush: This limited can release of a taproom exclusive is one of the most popular and anticipated releases of the year. The Triple Hazy IPA offers a massive, pillowy body with explosive tropical fruit character.


A Curated PNW Lineup
The 2026 revival is a focused, high-quality “takeover” at the Reuben’s Brews Ballard Taproom. In addition to the host’s lineup, the event will feature guest Triple IPAs from a curated selection of PNW breweries known for their hop mastery, including Burke-Gilman Brewing, Sound To Summit Brewery, and more.


“Hop Mob has always been about community and showcasing what our region does best,” says Adam Robbings, Co-Founder of Reuben’s Brews. “By having the event at our taproom we can celebrate the Triple IPA style in the way it was meant to be experienced—fresh, bold, and alongside the people who love it.”





Event Details

What: Hop Mob 2026 Triple IPA Takeover
When: Saturday, February 7, 2026 | Doors open at 11:00 AM
Where: Reuben’s Brews Ballard Taproom (5010 14th Ave NW, Seattle, WA) and Reuben’s Downtown Seattle taproom (1201 1st Ave Seattle)
Featuring: Exclusive pours of Blimey That’s Bitter!, Triple Crush, taproom- exclusive keg infusions, and guest TIPA taps from across the Pacific Northwest.

About Reuben’s Brews

Reuben’s Brews is a family-owned brewery located in the Ballard neighborhood of Seattle, Washington. Adam and Grace Robbings opened Reuben’s Brews in 2012, after an award-winning homebrewing career, naming it after their first child, Reuben. At their employee-owned family brewery they brew from the glass backwards: designing each beer with intention, unbound by constraints. They know that making that extra effort is worth it. From everyday favorites to innovative new releases, they help grow your love of beer.


The Reuben’s Brews Ballard Taproom (5010 14th Ave. NW in Ballard) is open daily 11am – 9pm, featuring a weekly rotation of events, a huge selection of brews on tap and taproom-exclusives available to-go, served with delicious, beer-friendly fare. Visit Reuben’s Brews’ newest Downtown Seattle taproom (1201 1st Ave Seattle), located just steps from Pike Place Market and waterfront attractions, and is open 11am – 10pm.

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