Oliver Winery To Launch Bubblecraft® This Fall

“"Bubblecraft was created in response to growing sales trends in the sparkling wine category,"” said Bill Oliver, Oliver Winery president. “"Bubbles are fun. Soft Red and Soft White wines plus fizz — what’s not to get excited about?”" 

According to Nielsen, the U.S. sparkling category was up six percent in 2014, with sales over $900 million. Growth of sweet sparkling wine was even higher, with figures in the double digits. Oliver’s Soft Wines have helped put the winery on the national wine map. Soft Red is the number one best-selling wine in the state of Indiana and a top seller in other Midwest states.

"“From the first time we tasted this, we knew it would be a hit,"” said Chris Hibbert, Oliver Winery vice president for sales. “"Sharing tastes with key buyers and customers has been fun. It’s a sip and smile situation—people just love the crisp, light flavor.”"

Bubblecraft Red is a bubbly, sweet and luscious Concord wine. Its ruby color is complemented by a bright, satisfying finish. Called America’s original dessert wine, Concord is famous for its classic flavor. This effervescent wine features juice from the cool-growing Great Lakes region and pairs well with any cuisine.

Bubblecraft White is fresh and fun and effervescent with a floral nose and hint of gentle Niagara grape on the tongue. Chilled, stainless steel fermentation retains the perfect sweetness, and Oliver matches it with the right amount of bubble. Bubblecraft White is best enjoyed with poultry or light cheeses.

Both wines have an ABV of 11 percent and will retail for $10.99.

Bubblecraft^® wines feature embossed pearlescent labels designed in collaboration with Napa-based firm Auston Design Group. Custom 750-milliliter sparkling-style glass and a fun metallic crown closure finish the modern, sophisticated and playful design.

Bubblecraft^® will be available in Indiana, Ohio, Kentucky, Michigan, Tennessee, Florida, Missouri, Kansas, and Colorado, beginning this fall. The wine also will be sold at Oliver Winery’s Tasting Room in Bloomington, Indiana, and online at oliverwinery.com.

Oliver Winery will bolster the Bubblecraft® release with a strong in-store merchandising program in addition to regional advertising and tasting room support. Bubblecraft is one of Oliver Winery’s seven product lines, which include BeanBlossom Hard Cider®, Honey Wines, Oliver Sangria, the Soft Wine collection, The Vine Series®, and varietals under the Creekbend Estate-Bottled and Flight Series labels.