MOTHER EARTH BREWING COMPANY RELEASES NEW PROJECT X SERIES HIPA, ‘COGNITIVE AEROBICS’

From Mother Earth Brew Co:

Vista, CA & Nampa, ID – June 30, 2021. Mother Earth’s newest release marks the halfway point of its rotating Hazy IPA series for 2021 and this time comes in the form of a dazzling new label featuring the acrylic work of San Diego-based abstract artist, Michael Carini.

Decorated with wispy brushstrokes and a color palate straight out of an 80s aerobics VHS, the label is a brief introduction to the mind-blowing liquid underneath. Put plainly, it’ll give your
cerebral cortex a proper workout. Coming in at 7.2% ABV and 28 IBUs, Cognitive Aerobics is loaded with aromas and flavors of tropical fruit, navel orange, lemon peel, and melon.

Director of Brewing Ops at Mother Earth, Chris Baker explains the formulation and brewing process:

“With a 50/50 mix of New Zealand and PNW hops, we were able to capture some of the fruitier and juicier qualities and integrate them with some of the well-known attributes of old school IPA hops, which tend to produce more citrus and dankness in the beer. The combination leads to a really even palate from front to back without any use of lactose to achieve body and palate fullness.” – Chris Baker

Cognitive Aerobics is available in 16oz cans and on draft where independent craft beers are sold or at the Mother Earth tasting room in Nampa, ID. Customers may also use the brewery’s interactive beer finder at findmotherearthbrewing.com. More info on the beer, artist, and Project X series are available on the brewery’s website.