Moosehead Chooses “Elevator Communications” PR Agency

TORONTO, June 6, 2012  — Going up! Canadian agency elevator communications inc. wins the PR business for Canada’s largest and oldest independent brewery – Moosehead and The Premium Beer Company – with plans to help it rise to the top of its category. After a 3-month process meeting several agencies and short-listing down to two, the business was awarded to elevator communications.

"We made the decision to go with elevator communications because their PR approach to our business challenges was insightful and on-strategy, and it was apparent that there were great synergies already forming," says Matt Johnston, VP Marketing for Moosehead and General Manager of the Premium Beer Company. "elevator’s passion for big ideas gives us the confidence that they are the right partner to help attract new customers across Canada and the United States." In selecting elevator communications as its first PR agency-of-record, Moosehead and The Premium Beer Company join other established brands at elevator communications, including Kenwood, De’Longhi, Sabra Canada, Matt & Steve’s The Extreme Bean, Urban Barn, Weleda, Hand & Stone, Tissot and Wolverine World Wide. "We are absolutely thrilled to be the PR agency-of-record for Moosehead and The Premium Beer Company, which includes other favourites in the portfolio such as Sam Adams and Magners Cider," says Melanie Rego, President, elevator communications. "A treasured, Canadian historic brand in the hands of a young, savvy team of Moosehead marketing execs is a dream come true – they understand the changing nature of communications and they’re willing to continue to evolve as marketers – cheers to a long lasting relationship and To All Things Made Well (the recently launched campaign)." elevator communications inc. is headquartered in Toronto, Canada. As a public relations agency specializing in conceptualizing and implementing award-winning, PR and digital campaigns across North America, the company consists of a solid senior management team and savvy group of key influencers. elevator communications welcomes the addition of recently hired General Manager, Leslie Taschner, who brings her North American best practices to the team.

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