Molson Coors Beverage Company Appoints Will Meijer as President, Canada Sales

TORONTO–(BUSINESS WIRE)– Molson Coors Beverage Company (“Molson Coors” or “the company”) (NYSE: TAP, TAP.A; TSX: TPX.A, TPX.B) today announced that Will Meijer will join the company on April 13 as president, Canada sales. Based in Toronto, Meijer will serve on the company’s senior leadership team, reporting to President and Chief Executive Officer Rahul Goyal.

Canada is a critical market for Molson Coors’ long-term growth, and Meijer brings deep industry expertise and a proven track record of strong leadership to the role. He rejoins Molson Coors after previously spending 16 years with the company in a variety of senior positions across the business, including president of Six Pints (Molson’s Canadian craft beer division), vice president of sales for Ontario and Atlantic Canada and vice president of brand activation.
“We believe Will’s deep understanding of the Canadian beverage alcohol landscape, combined with his strong leadership experience, make him the right leader to help drive our business forward,” said President and CEO Rahul Goyal. “Will knows our business well, understands our team and our customers, and brings valuable perspective that should help position our iconic portfolio of brands to win with consumers in Canada.”

Meijer currently serves as executive vice president of sales at Arterra Wines Canada, where he’s led the Canadian sales organization with a focus on market share growth, execution excellence and value optimization. In that role, Meijer has been responsible for representing the company across Canada’s wine industry while developing and executing national sales and customer marketing strategies and identifying new business and brand development opportunities.

“After 16 years with Molson Coors previously in my career, I’m honoured to return to this great team and begin an exciting next chapter,” said Meijer. “I’m committed to doing right by our people, our legacy and this business. Molson Coors’ strategy focuses on getting much closer to the consumers who enjoy our products and the customers who sell them each day. That vision energizes me, and I can’t wait to roll up my sleeves and support the team on our journey toward growth.”

Meijer holds a Masters in Business Administration from the Shulich School of Business at York University and a Business Administration degree from the Ivey School of Business at the University of Western Ontario. He and his family live in Halton Hills, just west of Toronto. Outside of work, Meijer enjoys travelling with his family, skiing and mountain biking and can often be found enjoying a cold Creemore Lager on a patio by the water in the summer.
Meijer’s appointment follows the departure of previous President, Canada Sales, Chantalle Butler, who left the business in February to pursue her next opportunity outside the company.

In February, Molson Coors announced its new long-range strategy, called Horizon 2030, which focuses on building a scaled portfolio of strong brands across the total-beverage spectrum, from iconic beer brands in Canada such as Molson Canadian and Coors Light, high-end beer brands like Madri Excepcional, and flavoured adult beverages such as Coors Seltzer and Simply Spiked. Molson Coors’ portfolio in Canada also includes local favourites such as Creemore Springs, Brasseur du Montreal and Trou du Diable. The company has two major corporate offices in Toronto and Montreal, along with nine breweries across Ontario, Quebec, British Columbia, Newfoundland and New Brunswick.

ABOUT MOLSON COORS BEVERAGE COMPANY

For more than two centuries, we have brewed beverages that unite people to celebrate all life’s moments. From our core power brands, Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko, to our above premium brands, including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel’s Summer Shandy, to our value brands, like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While our Company’s history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits and non-alcoholic beverages. We also have partner brands, such as Simply Spiked, ZOA Energy, and Fever-Tree, among others, through license, distribution, partnership and joint venture agreements. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.

To learn more about Molson Coors Beverage Company, visit molsoncoors.com.

ABOUT MOLSON COORS CANADA INC.

Molson Coors Canada Inc. (“MCCI”) is a subsidiary of Molson Coors Beverage Company. MCCI Class A and Class B exchangeable shares offer substantially the same economic and voting rights as the respective classes of common shares of MCBC, as described in MCBC’s annual proxy statement and Form 10-K filings with the U.S. Securities and Exchange Commission. The trustee holder of the special Class A voting stock and the special Class B voting stock has the right to cast a number of votes equal to the number of then outstanding Class A exchangeable shares and Class B exchangeable shares, respectively.

FORWARD-LOOKING STATEMENTS
This press release contains “forward-looking statements” within the meaning of the U.S. federal securities laws. Words such as “expects,” “intend,” “goals,” “plans,” “believes,” “continues,” “may,” “anticipate,” “seek,” “estimate,” “outlook,” “trends,” “future benefits,” “potential,” “projects,” “strategies,” “estimates,” and variations of such words and similar expressions are intended to identify forward-looking statements. From time to time, the Company may also provide oral or written forward-looking statements in other materials the Company releases to the public. Such forward-looking statements are subject to the safe harbor created by the Private Securities Litigation Reform Act of 1995. Statements that refer to projections of our future financial performance, our anticipated growth and trends in our businesses, and other characterizations of future events or circumstances are forward-looking statements, and include, but are not limited to, statements by the President and CEO, contributions of the new President, Canada Sales, the Company’s Horizon 2030 strategy, and expectations (financial or otherwise). In addition, statements that the Company makes in this press release that are not statements of historical fact may also be forward-looking statements.

Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company’s historical experience, and present projections and expectations include, but are not limited to, the potential for increased restructuring costs or difficulty retaining key employees due to the restructuring, and the other risk factors described in the Company’s filings with the Securities and Exchange Commission, including the Company’s most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. We do not undertake to update forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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