Mims Distributing Company Announces Limited-Availability Sierra Nevada Oktoberfest Collaboration Beer
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MyBeer Buzz
We brought you an early peek at this beer, and now the release details from Mims & Sierra Nevada:
Sierra Nevada Partners with 600-Year-Old German Brewery, Brauhaus Riegele, for Inaugural Fall Seasonal Brew.
Raleigh, NC, August 28, 2015 –(PR.com)– Mims Distributing Company, a wholesale beverage distributor in North Carolina, has announced the limited availability of Sierra Nevada’s Oktoberfest, a new collaborative seasonal beer. Starting this fall, Sierra Nevada will work with a different German brewery each year to produce Oktoberfest. Its inaugural partner, Augsburg, Germany-based Brauhaus Riegele, has brewed beer since 1386 and has earned many accolades, including being named the 2015 Craft Brewer of the Year at the Meiningers International Craft Beer Awards.
The partnership blends centuries of German brewing tradition with modern spirit, resulting in an authentic Oktoberfest lager that has a deep golden color, a delicate hop note and rich malt complexity from the use of traditional German Steffi barley. The beer is available in 12-ounce bottles and on draft from August through October.
Just as Sierra Nevada’s Ken and Brian Grossman lead the brewery as a father-son team, Brauhaus Riegele has a father-son duo at the helm. Its 27th generation Master Brewer Dr. Sebastian Priller-Riegele works alongside his son Sebastian Priller-Riegele, a World Champion Beer Sommelier, to brew a lineup of beers that together have earned more than 200 awards and medals from around the world. Their brewmaster, Frank Müller, has won the German government’s “Bundesehrenpreis” award for beer quality seven times – every year it’s been given.
Mims Distributing has partnered with Sierra Nevada for more than 25 years. The brewery, which has operations in Chico, California and Mills River, North Carolina shares the same values as Mims – a passion for beer and dedication to quality.
“We’re honored that Brauhaus Riegele, a real cornerstone of German craft brewing, is kicking off this Oktoberfest collaboration with us,” said Ken Grossman, Sierra Nevada’s founder. “We’re both family owned, our children are hands on, and we share a passion for great beer. We’re aligned in so many ways, and we’re excited about the outstanding beer that’s emerged.”
“This is a really special brew that I hope craft beer lovers across North Carolina will embrace,” said Chip Mims, CEO of Mims Distributing Company. “It’s not every day that you see a collaborative beer with such a tradition of excellence behind it. Sierra Nevada has tapped into an awesome idea by going back to the roots of the Oktoberfest style. We look forward to carrying these inspiring, collaborative beers for years to come.”
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