MICHELOB ULTRA CELEBRATES THE JOY OF RUNNING SEASON BY GIVING AN EVERYDAY RUNNER A CHANCE TO BE FEATURED IN A MICHELOB ULTRA COMMERCIAL

The brand is inviting runners of all kinds – from novice to avid – to complete its #TeamULTRA “Running Challenge” for fun and motivational runs with a chance to win epic prizes

NEW YORK, November 11, 2020 – Running isn’t just about how many miles you log, the speed of your pace or the number of medals you’ve collected. It’s about the adrenaline you get after completing a goal, whether it be for a citywide marathon or because you moved with haste to catch the train before the doors closed. The reality is, everyone’s a runner and that’s why Michelob ULTRA, the beer brand that celebrates and champions everyday athletes, is bringing joy to this year’s running season with a series of challenges that encourages runners of all levels to have fun as they hit the pavement, trail or track throughout the month of November.

Those who enter the #TeamULTRA “Running Challenge” will unlock a chance at a suite of epic prizes, and one grand prize winner will have a once-in-a-lifetime opportunity to be featured in Michelob ULTRA’s next running-focused TV commercial in 2021.  All challenges are designed to drive connection and community between individual runners by encouraging people to share their progress and engage with their friends and followers on social media.

Upcoming challenges* include:

• Dale Moss Rose Challenge on Nov. 11: Reply to Michelob ULTRA’s social post and tag your running soulmate for a chance to win a shout out from Dale. 
• 5K with Molly Huddle week of Nov. 16 – Molly Huddle is challenging you to a 5K this week!  Share a screenshot showing your distance for a chance to win an ULTRA running kit.
• Motivation Monday on Nov. 23: Tag a friend who needs some added motivation in Michelob ULTRA’s social post, and they might just receive a personalized motivational boost from Ron Everline.

To learn how to participate in the challenge, follow @MichelobULTRA and the #Team ULTRA hashtag.  For more information visit www.MichelobULTRA.com/runningchallenge.

About Michelob ULTRA

Introduced in 2002, Michelob ULTRA is currently the fastest growing beer brand in the United States by share and the No. 2 beer in the industry by dollar sales. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.

*Replies to all challenges must include #TeamULTRA and #sweepstakes to qualify. Valid for consumers 21+.