Leinenkugel’s and Johnsonville Team Up for Oktoberfest Beer Brat

Today I have some exciting collaboration news coming from Leinenkugel’s in Chippewa Falls, Wisconsin & Johnsonville – America;s Favorite Sausage::

Just in time for National Bratwurst Day (8/16), two of Wisconsin’s most iconic brands have teamed up to create a new Midwestern favorite. Leinenkugel’s beer and Johnsonville sausages proudly introduce Oktoberfest Beer Brats. 


Johnsonville’s Oktoberfest Beer Brats features the brand’s juicy, premium pork sausage infused with Leinenkugel’s Oktoberfest beer, which has a robust flavor with a rich, malty note. 


Consumers based in WI, MN, MI, IL, OH, IA, IN, MO, TN, KY, WV, VA, NC, GA, CO, WA and OR can purchase the limited-edition Oktoberfest Beer Brats at select retailers in five-packs for $6.99. 
A limited supply of Oktoberfest Beer Brats are available online for nationwide delivery at www.johnsonvillemarketplace.com. 

For the ultimate fall experience, pair the brat with Leinenkugel’s Oktoberfest beer, available for a limited time at select retailers in the Great Lakes Region. Visit www.leine.com/where-to-buy to find Oktoberfest beer near you.

Leinenkugels Quote
(Tony Bugher, President of J. Leinenkugel Brewing Company)
“
Theres nothing quite like fall in Wisconsinfrom incredible weather, the leaves changing and tailgating which means the glorious smell of brats on the grill. That s why were thrilled to be partnering with Johnsonville for the second year in a row to bring something truly special for fall, said Tony Bugher, President of J. Leinenkugel Brewing Company.
“
The Oktoberfest Beer Brat is a fantastic limited time offer that combines our fan favorite Leinenkugel’
s Oktoberfest brew, with the Wisconsin grilling staple, Johnsonville brat, making it the perfect celebration of
the season.
”
Johnsonville Quote
(Damien Tamez, Senior Brand Manager, Johnsonville)
“After the Johnsonville Summer Shandy Beer Brat became our fastest selling limited time offer product, we knew the Leinenkugel’s partnership was a recipe for success,” said Damien Tamez, Senior Brand Mana
ger at Johnsonville. “Fall flavor comes alive in the new Oktoberfest Beer Brat, giving Midwesterners a new comfort food to enjoy as the weather cools. From game days and campouts to the back to school grind, this limited offering is the ultimate excuse to keep the grill going all season.”

zzubreebym

About Jacob Leinenkugel’s Brewing:

EVERY BEER HAS A STORY. OURS IS JUST A LITTLE LONGER.
In May 1867, the Leinenkugel family brewery was founded in Chippewa Falls, Wisconsin by Jacob Leinenkugel. He was a family man driven by an iron work ethic, and he knew that his German family heritage would play an integral part of his brewery’s success. Today, sixth generation family members are involved in the company, helping to bring the same family-inspired recipes that Jacob poured his heart and soul into to consumers across the country. Over the years, our family has grown and so has our brewery, but our history and heritage remain at the forefront. Take a step back in time and discover our flavorful history…
Our home


The story of Chippewa Falls is every-changing, just like the waters of the Chippewa River and Big Eddy Springs. But water isn’t the only thing that flows in Chippewa Falls. Our beer has been filling steins there since it became home to the Jacob Leinenkugel Brewing Company in 1867. Our hometown was once the site of the world’s largest lumber mill. The hard-working, thirsty lumberjacks made great customers for Jacob and his business partner, John Miller. The rest, as they say, is history.

BACK WHERE IT ALL BEGAN


In 1845 Jacob Leinenkugel has his family immigrated to Wisconsin from Meckenheim, Germany, where Jacob’s father was an innkeeper and brewer himself. Equipped with German brewing knowledge and tradition passed down from his family, Jacob started his brewery in 1867 in the logging town of Chippewa Falls. Its rich soil was perfect for growing hops and grains, and the pure water that ran through the town was a perfect ingredient for crafting beer. The many lumberjacks that lived and worked here quickly became our loyal fans.

PASSING DOWN TRADITION


 
After Jacob Leinenkugel’s death in 1899, his son-in-law, Henry Casper, served as president. Then, following in his father’s footsteps, Matthias Leinenkugel took over as brewery president in 1907, followed by Jacob’s daughter Susan Leinenkugel Mayer in 1927. Under the guidance of the second generation, Leinenkugel’s growing market blossomed
.
WANTED: BREWMASTER


After Prohibition, it was back to business, despite one major problem: our brewery didn’t have a brewmaster. President Raymond Mayer and sales manager William Casper had to act quickly. Breweries were popping up all over, each eager to capture a piece of the wide open market. Using all their resources, Raymond and William found a brewmaster, modernized our brewery, introduced brewery tours, and established new opportunities to grow the business.

WELCOMING MORE STATES


TV and national advertising changed the beer industry. Small breweries had to compete not only
with each other, but with larger companies that began building multiple breweries across the country.
For Leinenkugel’s this meant expanding into new markets and enlisting the help of Wisconsin heroes like Ray Scott, “The Voice of the Packers,” to be a part of advertising campaigns. Our brewery grew as well, with the addition of the Hospitality Center in 1979, a space for Leinie fans to gather and learn about
the beer they loved.

A PROPER INTRODUCTION

Under the guidance of Jake, Dick, and John Leinenkugel our brewery continued to thrive. The brewery was bought by Miller Brewing Company in 1988. This partnership has allowed Leinenkugel’s to share its quality brews with beer lovers all over the country. Leinenkugel’s 10th Street Brewery was added in 1995 to handle the increased demand. In 2003, the Leinie Lodge opened its doors and now has over 350,000 members.

A NEW ERA BEGINS

The sixth generation of Leinenkugel’s, Matt and Katie Leinenkugel, along with Tony Bugher, carry on the Leinenkugel’s legacy by working to get more of our beers to more people in more markets than ever before. From running tastings to demonstrations to working in the brewery, the sixth-generation descendants are building on our family’s tradition that our great-great-great-grandfather began over 155 years ago. We’re making sure our beers continue to satisfy palates everywhere. Even though we’re not all in Chippewa Falls, we’re out here every day helping you Flavor The Moment.

About Johnsonville:

Johnsonville is a popular sausage brand, known as the #1 national sausage brand in the United States. Founded in 1945 by Ralph F. and Alice Stayer, it began as a butcher shop in Johnsonville, Wisconsin. The company remains family-owned and produces a wide variety of sausages, including bratwurst, Italian sausage, and summer sausage. Johnsonville products are available in over 40 countries and are featured in numerous sports stadiums. 
Here’s a more detailed look:

Origins:
The company started in a butcher shop in the small town of Johnsonville, Wisconsin. 

Family Ownership:
Johnsonville is still family-owned and operated, emphasizing its commitment to quality and tradition. 

Product Range:
They offer a wide range of sausages, including bratwurst, Italian sausage, breakfast sausage, and summer sausage.
 
Global Presence:
Johnsonville sausages are enjoyed in over 40 countries and are a staple in many professional and college sports stadiums. 

Focus on Quality:
The company prides itself on using premium cuts of pork and a secret blend of spices for its sausages. 

Community Involvement:
Johnsonville has a program called “Connecting with Respect” that focuses on promoting respectful behavior among its employees.