Lakefront Brewery Celebrates Their Noon Game IPA With Real-Time Football Bingo At The Beer Hall

Lakefront Brewery Noon Game IPA & Noon Game Bingo:

Lakefront Brewery is putting a new spin on Sunday football with a game-within-the-game designed to bring Milwaukee beer fans together at the brewery. The Milwaukee craft brewery has announced Noon Game Bingo, a new football-themed experience built around its easy-drinking Lakefront Brewery Noon Game IPA, giving fans another reason to gather, grab a beer and watch the action unfold on the brewery’s giant screen.

Rather than simply watching the game, visitors will have the opportunity to follow along with a customized bingo card based on unpredictable moments happening on the field. Lakefront’s Noon Game referees will call out the action as it happens, turning touchdowns, penalties, big plays, and other football moments into opportunities to score.

The new promotion will be offered during a minimum of four Sunday noon games during the 2026 season, with $2 pints of Noon Game IPA from kickoff through the final whistle, along with prizes that include six-packs, koozies, Lakefront Brewery gift cards and a special sports pennant for the first bingo winner.

Here is the full announcement from Lakefront Brewery:

MILWAUKEE (September 8^th, 2026) – The creative minds at Lakefront Brewery have announced a new version of bingo that is played alongside Wisconsin’s favorite pigskin-throwin’ Sunday squad. Noon Game Bingo celebrates their new easy-drinking IPA, bringing fans together over good beer, tasty food, and a fun-filled game of football bingo.

Noon Game Bingo is free to play, with each interested player receiving one bingo card for the entirety of the game, available until the end of the 1^st quarter. Their highly trained Noon Game referees will be watching every play, announcing each football occurrence as it happens, asking players to cross that square off if they have it. There will be 10 bingos available to win, with each bingo winner receiving a Noon Game 6-Pack, Lakefrton Brewery Noon Game IPA koozie, and a $15 Lakefront Brewery Gift Card. The winner of the first bingo will also receive a Noon Game sports pennant. Pints of Noon Game will be $2 from kickoff until the game ends.

“This was an idea born a couple years ago,” says Dylan Mazurkiewicz, who is in charge of business development at the brewery, “we’re so excited to finally put it out there for people to come experience. A customized, unpredictable game within a game wasn’t easy, so it’s something we’ve trialed and re-tooled to be sure it’s ready for showtime.”

Lakefront Brewery plans to host Noon Game Bingo a minimum of four times this season during the following Sunday noon games:
> Sunday, September 20^th vs. New York
> Sunday, October 4^th vs. Tampa Bay
> Sunday, November 15^th vs. Minnesota
> Sunday, December 20^th vs. Miami

Doors open at 11am. All seating will be first come, first served with the game being played on Lakefront’s giant 165-inch projector screen with full sound. All patrons must be 21+ unless accompanied by a parent at all times. Form up your Sunday squad and head to Lakefront Brewery for a riveting game of Noon Game Bingo.

Related MyBeerBuzz.com Lakefront Brewery coverage:
MyBeerBuzz has been following Lakefront Brewery’s expanding beer lineup and Milwaukee events, including Lakefront Brewery Expands Its New Grist Gluten-Free Beer Line With Grapefruit Radler, Lakefront Brewery Announces Tropical Rabbit IPA, Lakefront Brewery and Sils Mini Donuts Team Up for State Fair Beer, Lakefront Brewery and Benno’s Bring a Biergarten to the Wisconsin State Fair and Lakefront Brewery’s Sounds Along the Milwaukee Riverwalk.

Together, these stories highlight Lakefront’s continued focus on new beer releases, Milwaukee events, food, entertainment and the brewery’s unique role in the city’s craft beer culture.

Lakefront Brewery, Inc. is an independent craft brewery in Milwaukee, Wisconsin founded by brothers Jim and Russ Klisch in 1987 when they scaled up their homebrew equipment to a 7-barrel brewhouse. They have grown to produce over 20 full-scale offerings yearly including Riverwest Stein Amber Lager, Hazy Rabbit IPA, Dive Beer Milwaukee Lager, and New Grist Gluten-Free Pilsner, the first Certified Gluten-Free beer in America.

Lakefront Brewery is committed to using business as a force for good by achieving the high social and environmental standards verified through B Corp™ certification. Experience Milwaukee’s brewing legacy by taking their award-winning brewery tour and indulge in top notch traditional Bavarian and Midwestern fare at Lakefront Brewery Beer Hall, one of Milwaukee’s premier tourist destinations. Lakefront distributes its best-in-class products to over 30 states, Canada, Ukraine, and Sweden. For more information, visit lakefrontbrewery.com or call 414-372-8800.

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