Howe Sound Brewing – International Brewing Award Winner Unveils a New Kind of Lager

Howe Sound Brewing Offers Its First Canned Product: Howe Sound Lager

SQUAMISH, BRITISH COLUMBIA–(Marketwire – May 4, 2011) – The traditional low hop, light malt and highly carbonated lager, has always been a staple of the larger scale brewery until now. Always eager to break the mould, Howe Sound Brewing has taken the traditional and turned it upside down with the unveiling of its Dortmunder-style lager, and in a can no less. Howe Sound’s canned lager is the perfect fit for the great outdoors. Its highly portable format allows it to be easily taken more places: camping, to a barbecue, lakeside, and more.

"The lager is a Dortmunder-style lager that is different than many mainstream lagers in the marketplace. While dry and balanced, it is more full-bodied and has a higher hop rate and more maltiness than most domestic lagers." – Dave Fenn, co-owner, Howe Sound Brewing

Intriguing as its full-body, the lager continues not only the promise of European brewing traditions but also Howe Sound’s commitment to their environmental philosophy and model of sustainability. In addition to being durable, stackable and made with 100% recycled aluminum, the can is also lined to prevent any metallic contamination. The topper is also unique! Made from #2 HDPE recycled plastic it is safe for birds, turtles and other small animals and can be reused.

"This is our first canned product, and offers traditional ale consumers in British Columbia a different format to enjoy our product whether they are sailing in the west coast waters or clambering up jagged trails," says – Leslie Fenn, co-owner, Howe Sound Brewing. "It’s portable, light and embodies our environmental philosophy of nature and social consciousness first."

A family-owned and operated enterprise located only an hour’s drive from Vancouver in scenic Squamish, Howe Sound Brewing first opened its doors in 2006 and features a quaint inn with 20 character guestrooms, a picturesque brewpub and restaurant, multi-use conference and banquet rooms, and an internationally recognized microbrewery.

For more information about Howe Sound Brewing and Howe Sound Lager visit www.howesound.com.