H2O Sonoma Soft Seltzer Barrels Down Second Annual Wine Grape Harvest Amid Growing Demand for First-to-Market Invention

H2O’s startup team announces fast- increasing sales of its nonalcoholic wine-themed refreshments
SONOMA, CA  USA,’’
November 30, 2021

— As this year’s wine grape harvest concludes in Northern California, H2O Sonoma Soft Seltzer’s small, inventive team of winemakers and university- based nutrition experts is aiming big –determined to capture a significant share of the fast-growing $1.2 trillion global nonalcoholic drinks market.

The Sonoma Valley-based startup became the first-to-market beverage this past year in a new category still all its own: Zero-alcohol wine-infused refreshments. Today, while wrapping up
its second annual wine grape harvest, H2O Sonoma Soft Seltzer remains the category’s market leader amid
exponential sales.

H2O is proving to be an exciting project. We’re now ready to seek significant capital funding moving into 2022.
Meanwhile, we are already being courted by significant international distributors.” — Georgos Zanganas, H2O founder
“We are proud to be working hard to meet the growing demand for clean, healthy, hydrating, zero-alcohol lifestyle
refreshments,” said Georgos Zanganas, H2O’s founder, adding, “With our H2O Sonoma Soft Seltzer line of drinks, we
are answering the underserved needs of a huge population segment – thoughtful, sophisticated drinkers who avoid alcohol
for admirable, diverse reasons.”

Zanganas said H2O is gearing up for significant U.S. expansion in 2022, and for its international launch.

“H2O is proving to be an exciting project,” Zanganas commented, adding, “We’re now ready to seek significant capital funding moving into 2022. Meanwhile, we are already being courted by major international distributors. Our goal is to quickly expand in the U.S. in the first quarter of 2022, and then to promptly roll out distribution in Japan, Australia, and Europe, and into the strict no-alcohol nations – Saudi Arabia, Qatar, the UAE – we’re receiving so many requests for H2O from these countries. From there, the sky’s the limit.”

H2O Sonoma Soft Seltzer’s sparkling refreshment line currently includes four zero-alcohol wine infusions: sauvignon blanc, pinot noir, rosé, and its newest release – moscato. Four additional zero-alcohol wine flavor profiles in currently in development for 2022.

Designed with health- and planet-conscious customers in mind, “H2O avoids all plastic packaging, supporting our customers’ health needs while diligently striving to reduce our carbon footprint,” Zanganas noted.

About H2O Sonoma Soft Seltzer
H2O Sonoma Soft Seltzer is the first-to-market wine-infused soft seltzer. It remains the market leader in its pioneering new category of zero-alcohol wine-themed refreshments. H2O officially soft-launched in 2021, following successful 2020 market tests. Sales immediately soared in 2021 amid rising demand for dealcoholized drinks. H2O is designed for health- and safety- conscious drinkers who wish to enjoy the intensely-flavored grape varietalstraditionally reserved for wine, but without the alcohol. Sold in eco-friendly cans and packaging, H2O Sonoma Soft Seltzer contains premium California
wine (gently dealcoholized via reverse osmosis), and is also infused with unfermented varietal wine grape juice, pure sparkling water, electrolytes, vitamins, and antioxidants. H2O contains no GMO ingredients, no added sugar, no detectable sulfites, no artificial sweeteners, no gluten, and no artificial flavors. H2O provides the nuanced flavors of Sonoma California fine wines, and yet is also refreshing – reminiscent of wine, but light, sparkling, and hydrating. H2O Sonoma Soft Seltzer has benefitted from California Polytechnic University’s collaboration and support, and from peer-reviewed accolades published in scientific journals acknowledging H2O’s efforts to
create nonalcoholic wine refreshments with health benefits.

Just in Time for Dry January: H2O
Sonoma Soft Seltzer Announces “The
Perfect Drink When You’re Not
Drinking”
The popular zero-alc wine-infused
refreshment unveils new flavors,

becomes market leader in the wine-
themed soft seltzer category

SOMOMA, CA  USA,
December 20, 2021
— “Sometimes we all need to give our bodies a break from alcohol,” explained longtime winemaker Georgos Zanganas, inventor of H2O Sonoma

Soft Seltzer – the world’s first wine-
infused zero-alcohol refreshment.

“H2O Sonoma Soft Seltzer is the perfect partner during Dry January,” Zanganas said, adding, “It’s elegant, delicious, hydrating, healthy – and a fun drink for those who are passionate about wine yet choose to abstain from alcohol. And H2O provides an enjoyable transition after the holidays, positively supporting our health and wellness resolutions into the new year.”H2O Sonoma Soft Seltzer zero-alcohol
refreshments lineup

H2O Sonoma Soft Seltzer is the perfect partner during Dry January. It’s elegant, delicious, hydrating, healthy – and fun for those who are passionate about wine yet choose to abstain from alcohol.” — Georgos Zanganas, H2O founder Dry January began in Europe as Sober January in 1942, as part of the war effort. This month-long abstention from alcohol has enjoyed a significant renaissance in recent years, especially in the United States and England, with millions of impassioned adherents rising to the challenge.

“H2O is the perfect drink when you’re not drinking,” Zanganas said, adding, “H2O is an elegant, health-inspired, fun, hydrating, vitamin-enriched sparkling drink that can be savored everywhere, from lunch on the run, to a picnic at the beach, to rush hour – or pour it into a wine glass to savor with an elegant dinner.”

A Morning Consult poll conducted in January 2021 found that 13 percent of U.S. adults said they were avoiding alcohol that month, up from 11 percent the previous year. Reasons varied, but the most common explanation was that participants were “trying to be healthier." Forty-nine percent said they believed they were drinking too much during the COVID-19 pandemic.

H2O’s sparkling refreshment line currently includes four new 0.0% alcohol wine infusions: Sauvignon blanc, pinot noir, rosé, and its most recent addition — sparkling moscato. Four additional zero-alcohol wine flavor profiles are currently in development.

During 2021, H2O’s first year in the marketplace, it quickly gained considerable traction among athletes, pregnant women, health-conscious customers – and designated drivers. The popular new wine varietal-themed beverage has also developed an impassioned following within the zero-alcohol community.

H2O Sonoma Soft Seltzer contains premium California wine (gently dealcoholized via reverse osmosis), infused with the juice of unfermented varietal wine grapes, purified water, electrolytes, vitamins, potassium for maximum hydration, and antioxidants. It contains no GMO ingredients, no added sugar, no artificial sweeteners, no detectable sulfites, no gluten, and no artificial flavors.

About H2O Sonoma Soft Seltzer
H2O is the first-to-market wine-infused soft seltzer. It remains the market leader in its pioneering new category of zero-alcohol wine-themed refreshments. H2O is designed for health- and safety-conscious drinkers who wish to enjoy the intensely-flavored grape varietals traditionally reserved for wine, but without the alcohol. H2O provides the nuanced flavors of California fine wines, and yet is also refreshing. It is reminiscent of wine, but light, sparkling, and uniquely hydrating. H2O Sonoma Soft Seltzer has benefitted from California Polytechnic University’s collaboration and support, and from peer-reviewed accolades published in scientific journals acknowledging H2O’s successful efforts to create nonalcoholic wine refreshments with health benefits. H2O Sonoma Soft Seltzer officially launched in 2021 following a year of extensive research and development, and a series of successful market tests in 2020.