Guinness® Canada Wants Canadians to Know that "Friends Don't Let Friends Drink Green Beer"
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MyBeer Buzz
From Guinness Canada:
GUINNESS Canada kicks off St. Patrick’s Day Campaign with a little help from some friends from Ireland
TORONTO, March 13, 2013/mbb/ – GUINNESS, the uniquely authentic Irish beer and the best-selling stout in the world, kicked off its Canadian St. Patrick’s Day festivities by welcoming six of Ireland’s finest to "paint the town black" in Toronto. Handpicked for their Irish patriotism, love for Guinness and their desire to educate Canadians on the authentic way to celebrate St. Patrick’s Day, these Irish recruits have arrived on Canadian soil just in time to save March 17th.
"Canada consumes more green beer per capita than any nation should," said Paul O’Rourke , one of the Irish recruits from Dublin, Ireland. "Drinking green beer on St. Patrick’s Day is completely un-Irish and I think it should be banned from pubs in Canada. I feel that it is my patriotic duty to stem the tide and show Canadians the authentic way to celebrate St. Patrick’s Day."
In order to address the current state of St. Patrick’s Day in Canada, Guinness sought out consumers (of legal drinking age) from Ireland who wanted to help reclaim the occasion. The team of six Irish recruits who accepted the mission include:
- Paul O’Rourke – a keen Guinness drinker and bad dancer from Dublin, Ireland
- Aisling Walsh – the beautiful graphic designer from Dublin, Ireland
- David Tunney – a proud Irishman and 5th generation Dubliner
- Mark Rossiter – an authentic Irish barman with the nickname "Happy" from Dublin, Ireland
- Ethel Horan – the self-proclaimed foodie from Offaly, Ireland
- Peter Munnelly – a rugby playing, fun loving bloke from Dublin, Ireland
"We are delighted to welcome this team of true Irish men and women to help save St. Patrick’s Day in Canada," said Geoff Kosar , Marketing Director Guinness Canada. "One of the easiest ways to ensure you’re enjoying an authentic St. Patrick’s Dayis to drink Guinness, responsibly of course. In my opinion, it’s the only acceptable drink of choice on March 17th."
Here are some additional ways to make Canadian celebrations more authentically Irish.
- Choose authentic fare:
- Say "no" to green beer and "sláinte" to real Irish brews such as Guinness
- Or try a traditional Irish breakfast: black and white puddings (cakes of congealed blood and pork), grilled tomato, rashers (Irish bacon), eggs and bangers (Irish sausage)
- Choose an Irish venue:
- Toronto is home to a number of Irish pubs, such as The Irish Embassy Pub and Grill. Check out our Pub Finder App at www.Facebook.com/GuinnessCanada and celebrate with Guinness!
- Or go to Church! Since St. Patrick’s Day is the feast day of Ireland’s patron saint it was customarily celebrated by going to church. This St. Patrick’s Day, Guinness Canada will provide a shuttle from St. Michael’s Cathedral right to the Irish Embassy Pub & Grill. Guinness also reminds Canadians to celebrate responsibly and find a safe way home.
- Sing and dance:
- Traditional Irish song and dance are a great way to let loose and celebrate St. Patrick’s Day with your friends. The Irish recruits will be spreading the word and "painting the town black" in Toronto and Montreal from now through St. Patrick’s Day.
Consumers of legal drinking age are invited to visit www.Facebook.com/GuinnessCanada orwww.Twitter.com/GuinnessCanada for real-time updates on what Guinness and the Irish recruits are up to.
Guinness also reminds Canadians to celebrate responsibly and find a safe way home.
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