Founders Enters UK Markets With James Clay
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MyBeer Buzz
From James Clay & Founders:
We are going to expand distribution to the United Kingdom with beers available across the nation beginning in June of this year through a partnership with specialty beer importers James Clay. Both year-round and seasonal beers will be available in bottles immediately with draft expected to follow later in the year.
John Green, President of Founders Brewing Co., said of the partnership, “We’ve been looking at export opportunities for a while now, and we’re excited to partner with James Clay in making the United Kingdom one of our first international markets.”
“We are delighted to bring Founders Brewing Co. beers to the UK market” comments Ian Clay Managing Director of James Clay. “Founders is one of the most respected breweries in the world brewing a truly world class portfolio of beers. Introducing beers of Founders’ caliber to the UK is a fantastic addition to an increasingly diverse and vibrant UK beer culture.”
We at
James Clay are particularly excited about the arrival of Founders Brewing Company’s All Day IPA. American IPA is fast becoming the beer-drinker’s style of choice, but with most coming in at a heady 6 – 9% abv often one can’t enjoy more than a couple. Founders Brewing Company’s All Day IPA is an award winning American Session IPA that has been expertly brewed to keep all the flavour of its stronger cousins, but at 4.7%abv.
Other beers available at launch include Porter (6.5% abv), Pale Ale (5.4% abv), a more traditional Centennial IPA (7.2% abv) and the remarkably smooth Dirty Bastard Scotch Ale (8.5% abv). Also t
he full range of Founders Brewing beers will be available through James Clay by early May.
UPDATE from Mlive:
“We’re doing business with Canada, Brazil, England, Australia, Sweden and Denmark,” said Founders CEO Mike Stevens. “We want to be one of the pioneers on an international level.”
Stevens said Founders has been working closely with the Brewers Association trade group’s Export Development Program, which helps American craft breweries identify international wholesalers and importers, and understand growth opportunities and market data.
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