First Self-Serve Beer Installation Opens in Texas

Table Tap announces today that the first completely self-pour taproom experience in the state of Texas is open at the Oz. Tap House in Austin’s Four Points neighborhood.

The founders of Table Tap and Oz. Tap House worked closely with legislators to revisit the Texas Alcoholic Beverage Code to formally allow self-pour establishments in the state. The Texas Alcohol Beverage Commission submitted a new interpretation of the Alcoholic Beverage Code §5.57 in a Marketing Practices Advisory (MPA058) opinion on January 18, 2019, stating that consumer self-pour machines are now permissible. It is anticipated that an official statewide policy on self-pour technology will be forthcoming in Texas very soon.

“I am proud to be born in Texas, and I have lobbied to seek approval for self-pour beer technology in my birth state for almost a decade. It is truly an honor to partner with Oz. Tap House to bring the unparalleled experience of pouring your own beer to Austin,” said Jeff Libby, founder of Table Tap. “Our hope is that Table Tap’s fully integrated, self-pour technology and point of sale system will empower beer lovers in the Lone Star state to experience a wider variety of local Texas and other fine craft beers ‘buy the ounce.’”

Table Tap’s WallTender™ installation offers an interactive drinking experience featuring 40, self-pour taps. To participate, customers pick up a Radio Frequency Identification card upon entry they can use to order food, sample beverages by the ounce and even purchase merchandise. Each tap includes an interactive screen at which customers insert the RFID card, find beer education on each of the featured brews, then pour from one to 16 ounces of the selected beer. All beers are sourced from Texas, and there is also selection of six wines and several ciders on tap. The full Table Tap technology solution allows patrons to order and pay for beer, wine or other specialty sodas as well as any of the creative, local menu offerings directly from self-order kiosks atop Whiskey Barrels throughout the building.

The Oz. Tap House Beer Wall features Table Tap’s companion app, PourTender™, which allows patrons to track pour history, learn about and rate different beers, be notified of upcoming events or promotions as well as purchase additional credit on their prepaid member cards without waiting in line.

Owned by husband and wife duo Sean and Krista Kanter, the restaurant is strategically designed with family, friends and community in mind. The large lawn features cornhole and foosball, and a multi-level deck creates potential for live entertainment.

“We are passionate about the food and fine beer experience, and we knew we needed the best system to bring the self-pour experience to Texas,” said Sean Kanter, owner. “Oz. Tap House aims to be neighborhood spot where locals become friends over good food and fine beer.”

Table Tap is responsible for the launch and proliferation of the Pour Your Own Beer movement in the United States. Its innovative products are not simply driven by a desire to be the best in tech but by the founder’s deep passion for beer. With more than 3,500 taps installed globally to date, its founders and leadership are the experts in self-pour service, products and customer experience.

The new pub opened February 20, 2019 at Oz. Tap House is in the River Place shopping center at 10601 Ranch Road 2222 in the North Austin area. Learn more at http://www.oztaphouse.com.

Restaurants interested in partnering with Table Tap for self-pour beverage installations should reach to [email protected]. To learn more, visit thetabletap.com.

ABOUT TABLE TAP

Jeff Libby founded Table Tap as the first company worldwide to market and sell self-service draft beer technology in 2006 out of a deep desire to change consumer behavior in the way people enjoy a drink. With decades of experience in the greater beverage industry, his desire to empower brands and beer lovers alike has led Table Tap to be the expert in self-pour service, products and customer support. Table Tap empowers the self-serve restaurant with a technology suite featuring a fully integrated self-serve menu ordering, IOS-based Point Of Sale system and custom scan smartphone companion app, PourTender™, inviting all to participate in the tradition of pouring a drink in an unparalleled, interactive experience. Table Tap leverages advancements in technology to continually evolve and expand its product portfolio and technology solutions for the hospitality industry. Its TableTender® and WallTender™ taps serve not only beer but wine, kombucha, liquor and cold brew coffee. The brand has installed more than 3,500 self-pouring taps in restaurants, hotels, urban living communities and coworking spaces across the nation, providing further success and labor efficiencies to partners with every install. Learn more about Table Tap at thetabletap.com.