East End Switching Up Gratitude Day For 15th Anniversary

From East End:

Since we’ve been expressing our Gratitude for 15 years now, it seems we should do something special to celebrate this year!

So how about this:

• Let’s skip the whole vintage pricing thing we’ve been rolling with for the last decade or so, and put ALL of our 22oz bottle stock out there at one celebratory, Fifteenth Anniversary price of $15 a bottle, plus tax.

• For all of the barrel-aged Gratitude in 4 pack/16oz, those will all be $20 plus tax. All vintages… regardless of what kind of barrel it was aged in. (Yeah, we’ve got something new in the works this time.)

• We’re still going to have to charge a little more for the paper overwrap 750ml bottles, because of all the wonderful ridiculousness involved. But we can drop those to a celebratory $21 plus tax. But only if you say HAPPY ANNIVERSARY to your server at the time of purchase. Otherwise, they’re at the regular, non-celebratory price of $23.

We’ll have no restrictions on single bottles of older vintages. If we have it and you want it, you can take it home. We’re also not going to offer any vertical packs this year, since you can just mix and match whatever you might need, and make up your own vertical, stacked or otherwise.

The only limits will be:

• One case max of each vintage for each turn in line. (For example, you could get a case of 2017, a few bottles of 2018, a case of 2019, and a whole case of BBA2017 in one turn.)

• If you want more than one case of any vintage, just get back in line. If there’s no line, there’s no limits. Easy peazy, mash tun squeezy.

Here’s to a lack of complicated price structures, better access to older vintages, and 15th Anniversary pricing!