Deschutes Partners With The Bike Design Project For Custom Beers
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MyBeer Buzz
From Deschutes:
Oregon Manifest and Deschutes Brewery have teamed up to bring the best of two worlds together: bikes and beer. Oregon Manifest, a nonprofit organization that recently launched with “The Bike Design Project”– a pioneering bike design competition which partners five high-level design firms with American bicycle craftsmen to create the Ultimate Urban Utility Bike—has partnered with Deschutes Brewery to create custom beers that pair with each respective bike design. The result? The ultimate marriage of our favorite mode of transportation and favorite beverage.
Shannon Holt, Oregon Manifest co-founder said, “Oregon Manifest and The Bike Design Project are rooted in the collaborative power of design, innovation and making. Partnering with a company that is equally passionate about craft and experimentation, like Deschutes Brewery, makes this year’s competition all the more exciting. Not only will we gain what we’re sure will be five remarkable bike designs, but we’ll have specialty craft beers to go with each of them.”
Teams for the competition originate from five cycle-centric cities including:
- Chicago: MINIMAL x Method Bicycle
- New York City: Pensa x Horse Cycles
- Portland: INDUSTRY x Ti Cycles
- San Francisco: Huge Design x 4130 Cycle Works
- Seattle: TEAGUE x Sizemore Bicycles
Deschutes Brewery brewers worked closely with each team to create a unique beer style that they felt would best represent their respective bike designs and cities. Each small batch beer will be brewed at Deschutes Brewery’s brew pubs in Portland and Bend, Oregon, and will be served at the reveal events in each competing city on July 25. Captain Lawrence Brewery is brewing the beer for the New York City team, as Deschutes Brewery beers are not yet available in New York.
“This was a really interesting and fun process to work with the design teams,” said Deschutes Brewery’s Portland-based assistant brewmaster, Ben Kehs. “They all had their own unique style and approach to the Oregon Manifest project. We asked questions like ‘if this bike were a beer, what style of beer would it be?’ all the way to requesting a list of specific adjectives that the teams would use to describe their design. We are excited to pour the beers and show everyone what we came up with.”
Along with their ultimate commuter bike design, each team developed a label for their own paired beer. Beers will be announced every two weeks starting June 3rd on social media – @deschutesbeer and @oregonmanifest.
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